PRIME SEGMENTS (PRIMESEG) GEODEMOGRAPHIC SEGMENTATION

那些服务于老年人需求的人必须不断寻找更好的方法来帮助他们的客户和客户，部分原因是可用的专门工具很少。随着老年人口规模和多样性的增加，有效地提供产品和服务变得越来越大的挑战。政府、非营利组织和慈善组织与商业提供商一样存在这个问题，后者面临着类似的目标确定和分配问题。为了帮助那些以美国老年人为目标的人，决定人口统计公司建议开发一种标准化的地理人口统计方法，将60岁以上的人口归类到特定的社会和经济群体中。目前没有一个现有的地理人口分类系统提供美国所有社区的老年人口数据，也没有提供各种各样的群体类型。Decision人口统计公司的PrimeSeg将填补这一空白。这个以人口普查区域为基础的系统将只根据老年人口的社会、经济、人口和残疾特征对社区进行分类，而不是确定总人口的主要特征。这一新的分类系统有望成为服务于60岁及以上老年人的组织的一种快速而强大的研究工具。仅使用客户或客户地址信息，PrimeSeg就可以将现有数据与其专门的分类方案联系起来，以快速生成当前客户的简档或潜在扩展区域的列表。拟议的商业应用：《决策人口统计》已经确定了现有地理人口系统的许多商业用户，他们专门为老年人口服务，并表示需要一个专门的分类系统。除了这些辅助生活和持续护理行业的用户外，潜在客户还包括调查研究人员、市场研究人员、产品和服务提供商，以及政府、社会服务、包装商品、住房、金融服务、居家服务和任何其他服务于老年客户的行业的其他人员。

Those who serve the needs of the older population must search constantly for better ways to help their clients and customers, in part because there are few specialized tools available. And as the older population increases in size and diversity, effectively supplying products and services becomes an ever-greater challenge. Government, non-profit, and charitable organizations share this problem with commercial providers, who face similar targeting and distribution issues. To help those who target older Americans, Decision Demographics proposes to develop a standardized geodemographic method to classify the over-60 population into specific social and economic groups. No currently existing geodemographic classification system provides data on older populations in all U.S. neighborhoods, or offers a wide variety of group types. Decision Demographics' PrimeSeg will fill this gap. Rather than identifying dominant characteristics for the total population, this census tract-based system will classify neighborhoods on the social, economic, demographic, and disability characteristics of only the older population. This new classification system promises to be a quick and powerful research tool for organizations that serve people aged 60 and over. Using only client or customer address information, PrimeSeg can link existing data with its specialized classification scheme to quickly produce a profile of current clients or a list of areas for potential expansion. PROPOSED COMMERCIAL APPLICATIONS: Decision Demographics has already identified many commercial users of existing geodemographic systems who exclusively serve the older population and have stated a need for a specialized classification system. Besides these assisted living and continuing care industry users, potential clients include survey researchers, market researchers, product and service providers, and others in government, social services, package goods, housing, financial services, home-based services, and any other industry that serves an older clientele.