SMARTening the High Street

该项目将开发和应用最先进的数字解决方案，利用Living PlanIT城市操作系统的功能和传感器网络，以增强商业街现有的物理服务。在伦敦城市机场开发并处于测试阶段的解决方案的基础上进行定制，它将：(1)使用连贯的数字平台进行集成、数据衔接和公共服务；(2)在城镇中心级别使用连贯的智能手机应用程序，提供最大便利性、数据流和渗透率的集成体验；(3)与利益相关者一起依次构建特定的商业街数字动画，以带来更好的体验、收入、以及可持续的商业模式。该项目的产出将包括改进的商业和操作模式，这些模式降低了进入的门槛，并允许适应不同类别用户的不同参与程度。它将允许最初的项目从业主/开发商赞助到理事会赞助，再到商会或社区赞助。无论哪种方式，通过增加客流量和收入来实现服务的货币化可以帮助扭转人口减少的趋势，并通过合理的规划和目标，为任何特定地区带来正确的本地客户、零售商和服务提供商组合，从而使充满活力、可持续发展的地方对居民和游客都具有吸引力和便利性。在第一阶段的可行性研究中，我们将与利益相关者密切合作，主要是在约维尔和贝辛斯托克，以确定他们的关注和挑战，改进的优先事项和实施新服务的障碍。我们将确定最佳数字服务如何增强现有的高街产品，评估当前的数据来源，确定新数据捕获的优先事项，并确定开发适合当地特定需求的服务所需的步骤。第二阶段将推行一项先进的试点计划，向所有商业街的持份者展示切实的利益。该项目将由Critical Software和Living PlanIT牵头，并得到约维尔和贝辛斯托克高街业主和零售商的支持。它将以英国、欧洲和巴西最近的智慧城市计划的经验为基础，并将利用希望通过利益相关者团体提供数字零售和智慧城市解决方案的广泛组织的专业知识和经验。我们相信有足够的历史先例和正在进行的成功将我们的产品定位为可持续的，可重复使用的主张。该项目如果获得资助，将使我们能够试点部署一个一致的框架，然后可以复制到任何有远见和政治意愿的城镇中心地点。

The project will develop and apply state-of-the-art digital solutions utilising the functionality of the Living PlanIT Urban Operating System with a sensor network to enhance existing physical services in the high street. Building on, but customising, a solution developed and in beta test at London City Airport it will:(1) Use a coherent digital platform for integration, data articulation, and common services(2) Use a coherent smartphone application at town centre level to provide integrated experiences with maximum convenience, data flow, and penetration(3) Successively build specific digital animations of the high street with stakeholders to bring improved experiences, revenues, and sustainable business models. The output of the project will include refined business and operating models which lower barriers of entry and allow adaptation to differing levels of involvement from different classes of user. It will allow initial projects to vary from owner/developer sponsored to council sponsored to chamber-of-commerce or community-sponsored engagements. Either way, the monetization of services through increased footfall and revenue can help reverse the trend of depopulated high streets and, with sensible planning and targeting, lead to the right local mix of customers, retailers and service providers for any given locale to enable vibrant, sustainable places which are attractive and convenient for residents and visitors alike. In the Phase 1 feasibility study we will work closely with stakeholders, predominantly in Yeovil and Basingstoke to establish their concerns and challenges, priorities for improvement and barriers to implementation of new services. We will establish how best digital services can enhance existing high street offerings, assess current data sources, establish priorities for new data capture and determine the steps needed to develop services tailored to specific local needs. Phase 2 will implement an advanced pilot to demonstrate tangible benefits to all high street stakeholders. The project will be led by Critical Software, with Living PlanIT, supported by high street owners and retailers in Yeovil and Basingstoke. It will build on experience of recent smart city initiatives in the UK, Europe and Brazil and will draw on the expertise and experience of a wide range of organisations looking to provide digital retail and smart city solutions via stakeholder groups. We believe there is sufficient historical precedent and in-progress success to position our offering as a sustainable, reusable proposition. The project, if funded, will allow us to pilot the deployment of a consistent framework which can then be replicated to any town centre location which has the vision and political will to make it happen.