The Creative Exchange

这个独特的联盟借鉴了三所大学的跨学科和互补设计创新实验室的卓越研究-兰开斯特大学，纽卡斯尔大学和皇家艺术学院，并将其与公共和私营部门联系起来，将大型和小型企业，服务提供商和公民联系起来。我们在开发和应用创意技术以应对未知挑战方面的专业知识包括设计师、艺术家、策展人、制片人、广播公司、工程师、管理人员、技术专家和作家-并借鉴了来自合作大学及其他地区的更广泛的专业知识。创意交流响应了数字公共空间开放所激发的创意和媒体行业实践的深刻变化，每个人都有能力在数字空间的任何方面进行访问、探索和创造，从“内容消费”转向“内容体验”。它探索了广播，表演和视觉艺术，数字媒体，设计和游戏领域的新形式的参与和交流，重点关注公民主导的内容，互动叙事，激进的个性化和“体验经济”背景下的新形式的价值创造。主要的地理重点是英格兰西北部，围绕MediaCityUK及其周边经济增长所带来的机会。这三所大学作为当地的试验台，在伦敦、兰开斯特和纽卡斯尔进行实地试验，然后在西北部进行更大规模的公众试验。这将支持西北地区数字和创意媒体产业的发展战略，同时在当地，国内和国际上进行比较研究和开发。创意交流是为了应对数字连接世界中内容创作和分发模式的范式转变而开发的，这对艺术和人文产生了深远的影响。这一变革正在包括档案、数据、信息和内容在内的日益增长的数字公共空间的格局中发生。我们如何驾驭和体验这个空间-以及我们如何为它和在其中生成内容-是我们如何创造经济，社会，文化和个人价值的核心。该中心借鉴了新的和灵活的方法来进行知识交流，以促进创意经济，这些方法以前由合作大学开发，并与专业艺术组织，部门组织和用户社区共同开发。

This unique consortium draws on the research excellence of interdisciplinary and complementary design innovation labs at three universities - Lancaster University, Newcastle University and the Royal College of Art and connects it with public and private sectors, linking large and small-scale businesses, service providers and citizens. Together, our expertise in developing and applying creative techniques to navigate unexplored challenges includes that of designers, artists, curators, producers, broadcasters, engineers, managers, technologists and writers - and draws on wider expertise from across the partner universities and beyond.The Creative Exchange responds to profound changes in practice in the creative and media-based industries stimulated by the opening of the digital public space, the ability of everyone to access, explore and create in any aspect of the digital space, moving from 'content consumption' to 'content experience'. It explores new forms of engagement and exchange in the broadcast, performing and visual arts, digital media, design and gaming sectors, by focusing on citizen-led content, interactive narrative, radical personalization and new forms of value creation in the context of the 'experience economy'. The primary geographic focus is the Northwest of England centred around the opportunity presented by the growth of MediaCityUK and its surrounding economy. The three universities act as local test beds with field trials in London, Lancaster and Newcastle prior to larger public facing trials in the northwest. This will support the North West regional strategy for growth in digital and creative media industries, whilst generating comparative research and development locally, nationally and internationally.The Creative Exchange has been developed in response to a paradigm shift in content creation and modes of distribution in a digitally connected world, which has profound impact for the arts and humanities. This transformational-change is taking place within the landscape of a growing digital public space that includes archives, data, information and content. How we navigate and experience this space - and how we generate content for and within it - is central to how we create economic, social, cultural and personal value. The Hub draws on new and agile approaches to knowledge exchange for the creative economy that have been previously developed by the partner universities and new ones co-developed with specialist arts organizations, sector organizations and communities of users.