Design for Service Innovation and Development. A scoping study

这是一项关于服务创新和发展的设计贡献的范围研究的建议，将把文献综述与服务创新和新服务开发与服务设计创新实践的调查和案例研究相结合。研究背景自20世纪90年代以来，服务设计作为一门学科和专业的出现，随着2000年伦敦第一家独特的服务设计工作室(LiveWork和Engine)的开设而发展起来。因此，设计研究、教育和专业团体对这一领域的兴趣与日俱增。尽管服务设计工作室在英国的数量正在增加，并影响着国际设计界，但它们目前仍仅占英国整个设计行业的1%。尽管如此，在公共和私营部门，服务设计有潜力提供创新的服务解决方案，以应对社会和经济面临的挑战。早期的工作探索了一系列与服务设计相关的问题，如该领域的出现、个人服务设计方法或联合设计等方法。然而，目前关于服务设计机构对服务创新的贡献的知识是支离破碎和有限的。最近，设计师因对经济的关注往往不透明，以及对实施设计引领的服务创新所必需的组织问题和文化缺乏认识而受到批评。如果设计师需要有效地为公共部门客户工作，他们也需要提升和升级他们的服务解决方案，这也是重点。目的和目标本研究将从服务理念的产生到服务的实施和衡量，对服务设计对服务创新和发展的贡献进行范围研究。它的目的是：-创建和测试一个解释性模型，以便更好地理解和沟通服务设计创新实践；-沿着新服务开发流程和服务创新维度，绘制和评估6个服务设计机构项目的案例研究；-根据收集的数据，就服务设计对服务创新和新服务开发的贡献进行多学科辩论；-为未来的研究提供信息，以弥补知识差距，加强服务设计的整合和对服务创新的贡献。潜在的应用和好处DeSID旨在支持不同的受众，在支持英国服务业创新方面发挥直接或间接的作用：学者、设计咨询公司、创新机构、私营和公共服务部门组织和政策制定者。作为一个设计研究社区，Desid将为目前与服务创新实践相关的知识空白做出贡献。本研究将为加强服务设计理论和实践提供系统的研究。这项工作还将协助巩固服务设计知识，并支持与新服务开发和服务创新的现有模式和研究相结合。无论是在公共部门还是私营部门，服务创新都是国家一级的优先领域。通过更好地了解服务设计创新和测量，Desid将使设计咨询公司能够扩展他们在该领域的技能和知识，以保持他们的竞争优势。最后，关于服务设计项目的解释模型和收集的证据将为设计委员会的设计宣传活动提供信息，并将成为一份政策文件的一部分，将关于设计如何支持创新的新证据带给重要的目标受众，包括中央政府部门、地方政府、专员以及更广泛的感兴趣的各方(如Nesta、智囊团等)。

This is a proposal for a scoping study into the contribution of Design for Service Innovation and Development that will combine literature review into Service Innovation and New Service Development with survey and case studies research into Service Design innovation practices.The context of the researchSince the 1990s, the emergence of Service Design as a discipline and as a profession has grown with the opening in 2000 in London of the first distinctive Service Design studios (LiveWork and Engine). Consequently, interest in the field has grown across design research, education and the professional community. Although the number of Service Design studios in the UK is increasing, and also influencing the international design scene, they currently still only make-up 1% of the overall UK design industry. Despite this there is agreement on the potential of Service Design to deliver innovative service solutions that meet the challenges facing society and the economy, both within the public and private sector.Early work has explored a range of Service Design related issues, such as the emergence of this field, individual Service Design methods or approaches such as co-designing. However, currently the knowledge on the contribution made by Service Design agencies to service innovation is fragmented and limited. More recently, designers have been critiqued for the often-opaque attention given to economics and the absence of recognition to organisational issues and cultures so necessary for the implementation of design led service innovation. Focus has also been drawn to the need for designers to uplift and upscale their service solutions if they need to work effectively for public sector clients. Aims and objectivesThis research will conduct a scoping study into the contributions Service Design brings to Service Innovation and Development starting from service idea generation toward service implementation and measurement. It aims:- To create and test an interpretative model for a better understanding and communication of Service Design innovation practices;- To map and evaluate case studies into 6 Service Design agencies' projects along the New Service Development process and Service Innovation dimensions;- To inform a multidisciplinary debate on Service Design contribution to service innovation and New Service Development based on collected data;- To inform future research to cover knowledge gap and enhance Service Design integration and contribution to service innovation. Potential applications and benefitsDeSID aims to support different audiences with either a direct or indirect role in supporting UK service sector innovation: academics, design consultancies, innovation agencies, private and public service sector organisations and policy makers. As a design research community, DeSID will contribute to the current gaps in knowledge relating to service innovation practices. The research will provide a systematic study to strengthen Service Design theory and practice. The work will also assist in consolidating service design knowledge and support convergence and integration with existing models and studies of New Service Development and Service Innovation. Service innovation is a priority area at national level in both the public and private sector. By better understanding Service Design innovation and measurement, DeSID will enable design consultancies to extend their skills and knowledge in this field in order to maintain their competitive edge. Finally the interpretative model and collected evidence on Service Design projects will inform Design Council design awareness activities and will form part of a policy document to bring the new evidence about how design supports innovation to an important target audience including central government departments, local government, commissioners, as well as wider interested parties (e.g. Nesta, think tanks, etc.).