Reading on Screen

今天的技术允许读者以前所未有的规模和速度访问内容并分享他们的理解。然而，一些读者发现这些技术变化令人困惑，或者对自童年以来就定义了他们的活动的感知威胁感到愤怒。图书零售商和出版商甚至很少承认这样的读者，而学术研究往往把读者当作数据来对待。关于数字阅读的讨论也被一些粗糙的刻板印象所困扰，比如那些“数字原住民”或“银发冲浪者”。伯恩茅斯大学（Bournemouth University）之前的两个数字阅读项目（“在线读者研究”和“数字阅读网络”）旨在通过面对面和虚拟环境与读者互动。这两个项目都使用了各种方法来激发与不同用户群体和利益相关者的讨论。尽管我们开始探索阅读的“大数据”方法，但我们研究的一个主要结论是，读者的生活经历如此多样化，而且往往是相互矛盾的，这是量化无法完全捕捉到的。我们还惊讶地发现，该领域的专家们强烈认为，需要找到创造性的方法来捕捉阅读体验的流动性和复杂性，并绘制出读者越来越多地跨设备迁移的无数方式。将读者聚集在一起分享他们的经历，将数字革命所激发的复杂而矛盾的态度和情感推向公开。允许反思和讨论的空间提高了对新技术带来的可能性和问题的认识，并提供了对数字功能的新见解。“屏幕上的阅读”是伯恩茅斯大学和布莱顿大学之间的一项新合作，汇集了在管理跨学科项目、设计公众参与活动和制作多模式故事方面技能娴熟的研究人员和实践者。该项目将采用创新的方法，捕捉读者在科技进步带来的重大变化中生活的故事，并与新的受众分享这些经验，以激发进一步的讨论和辩论。读者们已经开始在社交媒体和视频博客上发泄自己的不满，记录自己的阅读旅程，但并不是每个人都有必要的技能或信心使用这些平台，因此所代表的观点范围有限。该项目是在与致力于支持读者的组织以及创意产业和公共部门的利益相关者协商后设计的。为了吸引来自不同地理位置的新读者群体，我们将与参与式媒体公司DigiTales合作，举办研讨会，向读者介绍新技能，并让他们有机会创造性地绘制自己的阅读旅程。工业、公共部门和学术界早就认识到数字化叙事作为公众参与工具的好处。我们将采用工作坊模式，使技术能力有限或没有技术能力的参与者能够使用声音、文字和视觉图像来表达自己，并创作出高度吸引人的故事。这些故事将为学校、阅读慈善机构和图书馆提供宝贵的资源，激发辩论，并展示数字故事讲述在赋予参与者权力方面的有效性。所有的故事都将通过一个专门的网站和YouTube等视频分享网站提供。在项目结束时，对这些故事进行公开展览，将进一步激发公众对所提出问题的兴趣和讨论。

Today's technologies allow readers to access content and share their interpretations on a scale and at a pace hitherto impossible. However, some readers find these technological changes bewildering or are angered by the perceived threat to an activity that has defined them since childhood. Book retailers and publishers rarely even acknowledge such readers, while academic research is often guilty of treating readers like data. Discussion of digital reading is also beset by reliance on crude stereotypes such as those of the digital native or the silver surfer. Two previous projects on digital reading based at Bournemouth University ('Researching Readers Online' and the 'Digital Reading Network') set out to engage with readers in both face-to-face and virtual environments. Both projects used a variety of methods to stimulate discussion with different user groups and stakeholders. Although we set out to explore 'big data' approaches to reading, one of the main conclusions of our research was that the lived experiences of readers, so diverse and often contradictory, is something that quantification is unable to fully capture. We were also surprised to discover that experts in the field argued strongly for the need to find creative means to capture the fluidity and complexity of reading experiences, and to map the myriad ways in which readers increasingly migrate across devices. Bringing readers together to share their experiences forces into the open the complex and contradictory attitudes and emotions that the digital revolution has excited. Allowing space for reflection and discussion raises awareness of both the possibilities and problems that new technologies bring, and provides new insights into the affordances of the digital. Reading on Screen is a new collaboration between the universities of Bournemouth and Brighton, bringing together researchers and practitioners skilled in managing interdisciplinary projects, designing public engagement activities and producing multimodal stories. The project will use innovative methods to capture the stories of readers living through the momentous changes brought about by technological advances and to share those experiences with new audiences to stimulate further discussion and debate. Readers are already taking to social media and vlogging to vent their frustrations and document their reading journeys, but not everyone has the necessary skills or confidence to use these platforms, and the views represented are therefore limited in scope. The project has been designed in consultation with organisations dedicated to supporting readers, as well as stakeholders from the creative industries and public sector. Reaching out to include new groups of readers from different geographical locations, we will collaborate with DigiTales, a participatory media company, to host workshops that will introduce readers to new skills, as well as giving them the opportunity to creatively map their personal reading journeys. The benefits of digital storytelling as a tool for public engagement have long been recognised by industry, the public sector and academia. We will use the workshop model to enable participants with limited or no technical capacity to work with sound, words and visual imagery to express themselves and to produce stories that are highly engaging. The stories will provide a valuable resource for schools, reading charities and libraries, stimulating debate and demonstrating the effectiveness of digital storytelling for empowering participants. All of the stories will be available via a dedicated website and video sharing sites such as YouTube. A public exhibition of the stories at the conclusion of the project will further stimulate public interest and debate around the issues raised.