Embedding and demonstrating the value of technology-enhanced cultural impact measurement for arts and culture organisations

博物馆和画廊部门面临的挑战是，制定有效的方法来细化目标，设计和实施强有力的评估措施。技术创新为评估文化价值提供了新的可能性，有望提高效率、影响范围和有效性，超越传统方法的可能性。然而，评估文化影响的方法仍然需要大量的发展，以支持强大的，长期的文化价值实证研究。这一拟议项目将利用澳大利亚人权委员会资助的研究成果，涉及评估文化价值的几种技术强化方法。该项目将使项目合作伙伴能够分享专业知识，并制定一个适用于不同类型博物馆收藏的评估框架。该项目将鼓励“在文化部门内部更广泛地使用评估作为一种工具，而不是仅仅为了问责目的而进行的评估”，这与《文化价值项目报告》中提到的需要是一致的。具体而言，该提案将使博物馆和画廊能够探索、讨论和测试作为Qualia（艺术研发基金）和SMILE（数字放大）研究项目一部分而创建的创新自动评估系统。该提案还建立在“技术在评估文化价值中的作用”项目的基础上，该项目由澳大利亚人权委员会的文化价值基金资助。该伙伴关系代表了国家文化景观的主要参与者，确保了广泛的学科，艺术形式和场地的参与。他们共同拥有专业知识、知识和经验，以及对拟议研究的核心目标的共同兴趣。最关键的是，他们也可以把最近通过AHRC资助的项目开发的新知识直接应用于实践，通过建立一个更敏感的文化参与模式，以改善受众数据为基础，使受众受益。学术伙伴将与伙伴组织的教育工作者密切合作，并支持他们通过创新的使用，将文化价值发展的评估纳入其正常课程。自动化系统。该项目将使合作伙伴能够与用户和利益攸关方合作，共同创建应用新数字评价工具的结构。在项目结束时，学术合作伙伴和合作博物馆和画廊从业人员将在国家美术馆的展示活动和项目网站上分享他们在项目中工作的案例研究。项目的第一部分将通过在每个合作场地举办的一系列研讨会来完成。这些讲习班将使实践伙伴能够与项目小组合作，以确定以前资助的澳大利亚人权委员会研究项目（SMILE和Qualia）的工作可以在家庭、教师和儿童及青年的学习方案中实施。在项目结束时的展示活动中，伙伴机构将介绍案例研究，以展示技术强化评价所提供的衡量文化价值的各种可能性。最后一场比赛将持续两天。第1天（展示活动）：用于向其他文化组织展示通过使用技术嵌入影响测量进行受众研究和评估的可能性和选择。这将包括由项目工作人员推动的“突破”会议，以帮助文化组织创造性地解决问题，利用技术在儿童和青年方案中嵌入强有力的评估。第2天（入门活动）：致力于实践会议，不同的会议帮助文化组织工作人员与过程中的关键要素嵌入这种研究知识在他们的实践。此外，一家技术提供商将全天积极为机构设置系统。

The museum and galleries sector faces the challenge of developing effective methods for refining objectives, designing and implementing robust evaluation measures. Technological innovations have raised new possibilities for evaluating cultural value that promise to increase efficiency, reach and validity beyond what is possible with conventional methods. However, methods of evaluating cultural impact still need substantial development to support robust, long-term empirical research on cultural value. This proposed project brings to bear AHRC funded research findings pertaining to several technology-enhanced methods for evaluating cultural value. This project will enable the project partners to share expertise and develop an evaluation framework that works across different types of museum collection. The project will encourage 'wider use of evaluation as a tool within the cultural sector itself, rather than as something carried out just for accountability purposes' aligned with the need cited in the Cultural Value Project Report. Specifically, this proposal will enable museums and galleries to explore, discuss and test the innovative automated evaluation systems created as part of the Qualia (R & D Fund for the Arts) and SMILE (Digital Amplification) research projects. This proposal also builds on the 'The Role of Technology in Evaluating Cultural Value' project, funded by the AHRC's Cultural Value Fund.The partnership represents key players in the national cultural landscape, securing participation from a broad range of disciplines, art forms and venues. In common they have expertise, knowledge and experience, as well as a shared interest, in the core aims of the proposed research. Crucially, they are also in the position to put new knowledge developed through recently funded AHRC projects directly into practice to benefit audiences by establishing a more responsive mode of cultural engagement underpinned by improved audience data.The academic partner will work closely with education practitioners at the partner organisations and support them to embed evaluation of cultural value development into their normal programmes through the innovative use of automated systems. The project will enable the partners to work with users and stakeholders on co-creation of structures for applying new digital evaluation tools. At the end of the project the academic partner and partner museums and gallery practitioners will share case studies of their work on the project at a showcase event at the National Gallery and on a project website.The first part of the project will be delivered through a series of workshops at each partner venue. These workshops will enable practice partners to work with the project team to identify where the work of previously funded AHRC research projects (SMILE and Qualia) can be implemented in programmes for families, teachers and children and young people within their learning programmes. In an end-of-project showcase event, partner institutions will present case studies to demonstrate the range of possibilities for measuring cultural value that is afforded by technology-enhanced evaluation. This final event will take place over two days. Day 1 (Showcase event): Used to demonstrate to other cultural organisations the possibilities and options available through the use of technology embedded impact measurements for audience research and evaluation. This will include 'break out' sessions facilitated by project staff to assist cultural organisations with creative problem-solving in using technology to embed robust evaluation in children and young people programmes. Day 2 (Getting started event): Devoted to practical sessions, with different sessions helping cultural organisation staff with the key elements of the process for embedding this research knowledge in their practices. In addition, a technology provider will be actively setting up systems for institutions throughout the day.