Information Design and Architecture in Persuasive Pharmacy Space: combating Anti-Microbial Resistance (IDAPPS)

具有说服力的药房空间中的信息设计和建筑：抗击抗菌素耐药性(IDAPPS)IDAPPS是一个跨学科的项目，汇集了图形和信息设计、建筑、人体工程学和人类因素以及药剂学的学者和从业者，以考虑如何支持英国2013-18年五年抗菌素耐药性战略的战略目标之一：如何“提高对抗菌素耐药性的认识和理解”。在社区药房的背景下，IDAPPS在思考信息的呈现、其在环境中的情况以及用户如何与其交互时引入了“说服性空间”。社区药房具有社会包容性和便利性，今天在提供公共卫生方面发挥着关键作用。它们是人们等待处方配药或看药剂师的地方，并提供了一个有说服力的空间来提高人们对抗菌素耐药性危险的认识。我们对IDAPPS的灵感来自于奥托和玛丽·纽拉斯在20世纪30年代为提高人们对结核病(TB)的认识和支持预防结核病所做的工作。他们根据一贯和仔细考虑的原则制作了一系列图表，以醒目和有效的图像为基础，在学校和社区中心公开展示。Neurath夫妇认为，阅读和使用图表的空间对于他们有效地接受和理解很重要。这与建筑中有说服力的空间的概念是一致的，特别是20世纪30年代现代主义早期出现的一条重要的工作缝隙，当时功能主义走到了前列。IDAPPS认为这是19世纪和20世纪初研究图形和信息设计的历史背景，用于告诉人们例如结核病、感染传播和卫生方法以对抗细菌感染。我们利用这些信息为开发一个有说服力的药房空间的设计提供信息，同时考虑到患者、家庭、护理人员、健康专业人员和设计师共同工作的以用户为中心的信息设计项目，以及人的因素和人体工程学的整合和参与原则。IDAPPS的设计旨在激发和产生想法，供未来考虑。通过比赛、良好实践报告和公开展览，我们期待着一笔欣欣向荣的遗产。设计有说服力的药房空间的竞赛将包括信息/图形设计师、建筑师或建筑环境专业人员或研究人员以及药房从业者或研究人员的团队。这将导致在药房建立一个获胜的原型的开发。一份包含社区药房劝说空间良好做法指南的报告将有助于扩大关于建筑环境和信息设计对福祉和教育的影响的知识，因此将引起各种组织的兴趣。展览将展示档案材料的例子，展示过去如何处理对AMR的解释和描述，以及原型设计解决方案。为了增强可行性并为项目增加价值，我们聘请了两个热衷于与我们合作的项目合作伙伴。戴·刘易斯是英国和欧洲最大的独立药房连锁店之一；其核心目的是“帮助社区中的人们保持健康和感觉更好”。设计科学是一家领先的科学传播设计集团，将就将科学事实转化为可理解的信息提供建议，并将在展览的策划和设计中发挥关键作用。

Information Design and Architecture in Persuasive Pharmacy Space: combating anti-microbial resistance (IDAPPS)IDAPPS is an inter-disciplinary project bringing together academics and practitioners in graphic and information design, architecture, ergonomics and human factors, and pharmacy to consider how to support one of the strategic aims of the UK 5-Year Antimicrobial Resistance strategy 2013-18: how to 'improve the knowledge and understanding of antimicrobial resistance'. IDAPPS introduces 'persuasive space' in thinking about the presentation of information, its situation within an environment, and how users interact with it, in the context of a community pharmacy. Community pharmacies are socially inclusive and convenient, and today play a key role in delivering public health. They are places where people wait for prescriptions to be filled or to see a pharmacist, and offer a persuasive space to raise awareness of the dangers of Anti-Microbial Resistance. Our inspiration for IDAPPS is work done by Otto and Marie Neurath in the 1930s to raise awareness of and support prevention of tuberculosis (TB). They produced a series of charts with striking and effective images based on consistent and carefully considered principles, for public display in schools and community centres. The Neuraths believed that the space in which the charts were read and used was important for their effective reception and understanding. This aligned with the notion of persuasive space in architecture, in particular a significant seam of work taking place in the 1930s in the early stages of modernism when functionalism came to the fore.IDAPPs considers this historical context studying graphic and information design in the nineteenth- and early-twentieth century used to tell people about, for example, TB, infection spread, and approaches to hygiene to combat bacterial infection. We use this information to inform ideas for the development of designs for a persuasive pharmacy space, also taking account of user-centred information design projects which patients, families, carers, health professionals and designers work together, and the integrating and participatory principles of human factors and ergonomics.IDAPPS has been designed to provoke and to generate ideas for future consideration. Through a competition, good practice report, and public exhibition, we anticipate a thriving legacy. A competition to design persuasive pharmacy space will comprise teams of information/graphic designers, architect or built environment professionals or researchers and pharmacy practitioners or researchers. It will result in the development of a winning prototype set up in a pharmacy. A report containing good practice guidelines for persuasive space in community pharmacies will contribute to expanding knowledge on the impact of the built environment and information design on wellbeing and education and will therefore be of interest to a wide variety of organisations. An exhibition will show examples of archival material to show how explanations and descriptions of AMR have been dealt with in the past, and the prototype design solutions.To enhance feasibility and to add value to the project, we have engaged two project partners who are keen to work with us. Day Lewis is one of the largest independent pharmacy chains in the UK and Europe; its central purpose is 'to help people in the community stay healthy and feel better'. Design Science, a leading science communication design group, will advise on the transformation of scientific fact to understandable information, and will play a key role in the curation and design of the exhibition.