Design Standards for Place-Based Immersive Experiences

游客和文化景点的客户越来越需要“沉浸”这个词。这可能意味着很多东西，包括大型视频映射装置，360度电影，双声或探索VR（虚拟现实）和AR（增强现实）在现场特定环境。然而，我们发现它的广泛应用存在许多障碍：受众感知、技术限制、管理人员的日常运营问题、技术投资以及创造真正沉浸式媒体的需求。格拉斯哥艺术学院（GSA）和数字工作室ISOdesign在“下一代沉浸式体验”的背景下提出了一个跨学科的试点项目，该项目从整体上看待与地点和记忆主题相关的沉浸式体验的实际设计、开发和部署问题。它将专注于以格拉斯哥艺术学院的麦金托什大楼为范例，创建一个沉浸式的原型展览。作为项目的一部分，我们提出的产出不仅是数字AR/VR体验，而且是一套与该技术相关的初步标准，这将有助于减轻目前阻碍该技术在整个行业更广泛地为不同用户群体部署的实际和感知障碍。这是一种创新的方法，可以在创意产业中进一步部署新一代沉浸式内容、体验和服务，因为它不仅关注最终用户，还关注行业专业人士如何成为项目成功对话中必须包含的关键声音。

The i-word, "immersion", is increasingly in demand from clients in visitor and cultural attractions. This can mean many things, including large video-mapped installations, 360 films, ambisonic sound or explorations into VR (virtual reality) and AR (augmented reality) in-site specific contexts. However, we find that there are a number of obstacles to its wider take-up: audience perception, technical constraints, the day-to-day operational concerns of managers, investment in technology and the demands of creating truly immersive media.Glasgow School of Art (GSA) and digital studio ISOdesign propose an interdisciplinary pilot project in the context of a 'Next Generation of Immersive Experiences' that takes a holistic view of the issues around practical design, development and deployment of an Immersive Experience related to the themes of Place and Memory. It will focus on creating a prototype immersive exhibit using the Mackintosh Building at Glasgow School of Art as an exemplar.Our proposed outputs as part of the project will be not only be a digital AR/VR experience, but also a preliminary set of standards relating to this technology which will help mitigate real and perceived obstacles that currently obstruct deployment of this technology more widely throughout the sector for diverse user-groups. This is an innovative approach to furthering the deployment of a new generation of immersive content, experiences, and services across the creative industries in that it focuses not solely on the end-user but on how industry professionals are critical voices that must be included in the conversation if projects are to be successful.