The Economic Value of Cultural Institutions - a benefit transfer study

衡量文化遗址和机构的经济价值是一项挑战。传统的经济影响研究往往重视文化的市场效益，如对就业和总增值的影响。这忽视了文化和文化机构在人民生活中发挥的重要作用。这一价值较难评估，因为在文化机构/场所可自由使用或进入的地方，市场价格是不存在的。然而，政策评估和投资决策需要了解这一点，而不重视这些利益的风险，产生这些利益的活动被低估，为了进一步在这一领域的证据基础，研究正在估计文化的价值在四个历史城镇/城市和四个文化机构位于其中（大教堂或区域艺术画廊，例如）。它将以货币形式量化使用价值（直接使用网站的人对能够使用网站的价值）和非使用价值（包括非使用者对网站存在的价值）。估值估算将采用符合联合王国政府在其评估指南中要求的标准的方法获得，因此将有助于为文化公共投资提供证据基础。研究中使用的数据将通过在线调查收集。估值将使用或有估值方法进行估计，要求被调查者在假设情景的背景下考虑他们对场地/机构的估值，使他们有意义地考虑其货币估值。例如，他们可能准备支付多少钱来防止对网站的破坏。研究还将考察利益转移的能力（即特定遗址的价值在多大程度上可以有力地应用于其他遗址的价值），使研究结果有可能应用于其他文化遗址。这将通过分析估计值在分析中的研究中心内是否具有可比性进行评估。

Measuring the economic value of cultural sites and institutions poses challenges. Traditional economic impact studies have tended to value the market benefits of culture, such as the impacts on employment and gross value added. This ignores the important contribution that culture and cultural institutions play in people's lives. This value is harder to assess as market prices will not exist where cultural institutions/places are free to use or access. However an understanding of this is required for policy evaluation and investment decisions, and not valuing these benefits risks that the activities which generate them are under-appreciated.To further the evidence base in this area, the research is estimating the value of culture at four historic towns/cities and for four cultural institutions located within them (cathedrals or regional art galleries, for example). It will quantify in monetary terms the use values (the values that those who directly use the site put on being able to use them) and non-use values (including the value that non-users place on the sites' existence). The valuation estimates will be obtained using a methodology that meets the criteria required by the UK Government in its evaluation guidance and so will contribute to the evidence base for public investment in culture. The data used in the study will be collected through an online survey. Valuations will be estimated using a contingent valuation methodology, where those surveyed are asked to consider their valuation of the site/institution in the context of a hypothetical scenario that makes them meaningfully consider their valuation in monetary terms. For example, how much they might be prepared to pay to prevent the scenario of damage to a site. The research will also examine the capacity for benefits transfer (i.e. the extent to which values from particular sites can be robustly applied to value other sites), allowing the findings from the study to be potentially applied to other cultural sites. This will be assessed by analysing whether the values estimated are comparable within the sites in the analysis.