Creative Industries Clusters Programme

布里斯托+巴斯创意产业集群[（B+B）XR+D]是一个新的合作伙伴关系，旨在提高布里斯托和巴斯地区创意产业的绩效。合作伙伴是UWE，布里斯托，分水岭，巴斯大学，布里斯托和巴斯温泉，与一系列行业合作伙伴从电视，戏剧和计算。布里斯托+巴斯创意产业集群将支持其商业合作伙伴寻找新的方式，在新的市场上吸引未来的观众。我们以研发为主导的产品将引领集群走向未来，参与新兴技术，促进外来投资，并开发新的人才基础，以在未来十年引领集群的创意产业。我们的核心主张是与行业合作，了解新平台的用户参与度。下一代内容交付方法必须保持内容在通过带宽受限的网络传输时被人类感知的沉浸式属性。我们将动员集群研究基地，通过利用内容类型、获取格式、格式参数、编码人工制品、用户环境和参与度之间的新关系的项目，支持企业提高绩效。（B+B）XR+D计划旨在为行业合作伙伴提供多个联系点和协作点，为一系列不同的服务用户产生多种不同的影响，参与者、公司和个人。我们的目标是为布里斯托+巴斯集群到2030年在国际上取得成功奠定基础。

The Bristol + Bath Creative Industries Cluster [(B+B)XR+D] is a new partnership designed to improve the performance of the Creative Industries in the Bristol & Bath region. The partners are UWE, Bristol, Watershed, and the Universities of Bath, Bristol and Bath Spa, working with a range of industry partners from Television, Theatre, and Computing. The Bristol + Bath Creative Industries Cluster will support its business partners in finding new ways to engage the audiences of the future in new market places. Our R&D-led productions will lead the cluster into the future, engaging with emergent technologies, boosting inward investment and developing a new talent base to lead the cluster's creative industries in the next ten years. Our core proposition is partnering with industry in understanding user engagement in new platforms. Next generation content delivery methods must preserve the immersive properties of content as perceived by humans when transmitted over bandlimited networks. We will mobilise the cluster research base to support businesses in improving their performance through projects that exploit the new relationships between content type, acquisition format, format parameters, coding artefacts, user environment and engagement.The (B+B)XR+D programme is designed to offer many points of contact and collaboration for industry partners that will produce several different kinds of impact for a range of different service users, participants, companies and individuals. Our goal is to lay the foundations for the Bristol + Bath cluster to be internationally successful by 2030.