From Augmented to Authentic, Weaving the Past into Future

这个项目旨在探索如何利用电影和沉浸式技术等各种媒介来教育消费者关于传统时尚和纺织品的可持续性、工艺、遗产和价值，从而引发以下问题：1.如何利用增强现实(AR)、虚拟现实(MR)和混合现实(MR)的新发展来向消费者传达传统时尚和纺织品的人的参与、遗产、来源、可持续性和价值？2.增强现实的新发展如何能够向消费者传达传统时尚和纺织品的价值？使用VR和MR来保存传统时尚和纺织品的历史和遗产？3.创意产业(时尚和纺织品设计、时尚广告商和营销者、博物馆和画廊)需要什么支持才能接触和使用身临其境的技术，以吸引更多不同文化背景的消费者，并确保充分理解价值和遗产？时尚界已经接受了计算机技术，在线销售持续增长，时尚电影越来越多地被用于营销创意设计。这提供了一个机会，通过使用技术来教育和塑造传统纺织品时尚设计的替代和可持续的未来。英国和中国的研究行业团队将建立和加强长期合作，讨论创意时尚和纺织品面临的挑战和威胁，以及如何利用身临其境的体验和技术来表现和保存传统服装和纺织品的历史和遗产，并将它们转化为现代风格设计，以适应当前和未来的时尚趋势。将在促进的研讨会上探索如何确定AR、VR和MR的发展，并提供机会来捕捉、发展、传播和促进起源、遗产、手工艺和现代社会中慢时尚和纺织产品的价值。

This project seeks to explore ways to educate the consumer about the sustainability, craftsmanship, heritage and value of traditional fashion and textile products, using a variety of mediums such as film and immersive technologies, leading to the following questions:1. How can new developments in Augmented Reality (AR), Virtual Reality (MR) and Mixed Reality (MR) be used to communicate the human involvement, heritage, provenance, sustainability and therefore value of traditional fashion and textile products to consumers?2. How can new developments in AR, VR and MR be used to preserve the history and heritage of traditional fashion and textile products?3. What support is required for creative industries (fashion and textile design, fashion advertisers and marketers, museums and galleries) to access and use immersive technologies to engage with a wider range of consumers, across different cultures, and ensure that value and heritage is fully understood?Fashion has embraced computer technology, with online sales continuing to grow and fashion film increasingly being used to market creative designs. This presents an opportunity to redress the balance by using technology to educate and shape an alternative and sustainable future for the fashion design of traditional textiles.The UK and Chinese research - industry teams will establish and enhance a long-term collaboration to discuss the challenges and threats to creative fashion and textiles and ideas on how immersive experience and techniques could be used to represent and preserve the history and heritage of traditional fashion and textile products, and transfer them into modern-style design to meet the current and future fashion trends will be explored in facilitated workshops designed to determine how developments in AR, VR and MR and can provide opportunities to capture, develop, disseminate and promote provenance, heritage, craftsmanship and the value of slow fashion and textile products in contemporary society.