Augmented Fashion: Immersive Interactions For Sustainable Heritage In Fashion And Textiles

该项目旨在确定如何利用身临其境的互动来交流创意、手工时装和纺织品的体验和价值，重点是文化、来源、遗产、人类的手和可持续的服装消费。这项研究的新颖性在于跨学科的方法和英国-中国跨文化的知识交流，跨越了时尚、纺织和计算科学，与工业界和学术界进行了交流。研究的重点将集中在两个主要项目主题上：1)保护时装和纺织品的文化遗产，重估工艺；2)保护人和地球，以实现时装和纺织品的可持续设计、生产、消费和处置方法。时尚和纺织品已经拥抱了计算机技术，在线销售和时尚电影越来越多地被用来营销创意设计。然而，该领域的数字技术主要用于推动消费者对快速时尚的需求，往往涉及围绕表演和场景的叙事和体验，以推动销售。这项研究项目调查了技术提供的机会，通过使用数字方法，根据不同的经济和社会模式，为国际时尚和纺织业提供信息和塑造另类和可持续的未来。现在有了一个新的数字创新议程，专注于真实和有意义的应用，这与当今复杂的世界更相关，关注可持续性、起源和人类过程的内在价值，这些过程以同理心和更深层次的方式将人和产品重新联系起来。向更可持续的全球时尚和纺织业发展的压力现在至关重要，因为传统的纺织和服装生产方法使用天然的可再生能源，提供了一种“缓慢”的时尚选择。

The project aims to determine how immersive interactions can be used to communicate the experience and value of creative, artisan fashion and textile products, with a focus on culture, provenance, heritage, the human hand and sustainable clothing consumption. The novelty of this research lies in the interdisciplinary approach and UK-China cross-cultural knowledge exchange employed across fashion and textiles and computing science with both industry and academia. The focus of the research will be within two key project themes: 1) cultural heritage preservation in fashion and textiles towards revaluing craftsmanship; 2) people and planet preservation towards sustainable methods of design, production, consumption and disposal of fashion and textile products. Fashion and textiles has embraced computer technology, with online sales and fashion film increasingly being used to market creative designs. However digital technologies within this sector have been used primarily to drive consumer demand for fast fashion, often involving narratives and experiences around performance and spectacle for pushing sales. This research project investigates the opportunities that technology offers to redress the balance by using digital methods to inform and shape an alternative and sustainable future for the international fashion and textile industry based on different economic and societal models.There is now a new agenda for digital innovations focusing on an authentic and meaningful application that is far more relevant to today's complex world which focuses on sustainability, provenance and the inherent value of human processes that reconnect people and products in an empathetic and deeper way. The pressure to move towards a more sustainable global fashion and textile industry is now paramount where traditional methods of textile and clothing manufacture, using natural renewable sources that are inherently long-lasting offer a 'slow' fashion alternative.