Communicating the Pandemic: Improving Public Communication and Understanding

与所有人群的良好沟通对于有效控制新冠肺炎大流行至关重要。我们的研究将通过探索不同群体如何接收、理解和行动有关新冠肺炎的官方信息，制定基于证据的建议，以改善大流行的沟通。我们将对具有代表性的英国成年人进行每周一次的在线调查，以获取公众对官方信息、信息来源的使用以及相关态度、价值观、经历和行为的认识和理解。使用统计方法分析调查数据，我们将确定人口中不同群体之间的差异，以及哪种渠道和信息的组合可能最适合哪个群体。为了补充我们的调查研究，将与团体进行一系列在线讨论，以探讨他们的需求、他们可能面临的信息障碍，以及如何更深入地有效地与他们沟通。通过这种方法的结合，我们的研究将就大流行的传播以及不同群体信息的可理解性和有效性提供最有力的循证建议。在此基础上，我们将就如何加强与新冠肺炎相关的公共沟通向有关机构提出可行的建议。

Good communication with all sections of the population is essential to managing the COVID-19 pandemic effectively. Our study will develop evidence-based recommendations to improve the communication of the pandemic by exploring how different groups receive, understand and act upon official information about COVID-19. We will conduct weekly online surveys with a representative sample of UK adults to capture public awareness and understanding of official messages, use of information sources, and relevant attitudes, values, experiences, and behaviour. Using statistical methods to analyse the survey data, we will identify differences among groups within the population and which combination of channels and messages are likely to be most appropriate for which group. To complement our survey research, a series of online discussions with groups will be carried out to explore their needs, the information barriers they might face, and how they might be communicated with effectively in more depth. Through this combination of methods, our study will provide the strongest possible evidence-based advice regarding the communication of the pandemic and the intelligibility and effectiveness of messages for different groups. Drawing on this evidence, we will deliver feasible recommendations to the appropriate bodies on how to improve public communication related to COVID-19.