Between environmental concerns and compliance: How does media messaging affect motivation and choice between disposable versus reusable facemasks?

口罩是英国遏制和减缓COVID-19传播战略的重要组成部分。虽然一次性口罩提供了一种方便、低成本的解决方案，但它们比可重复使用的口罩带来更大的相关环境成本，可重复使用的口罩不太可能被丢弃，但需要更高的财政支出。虽然媒体信息的影响--积极或消极--在决定人们戴口罩的选择方面显然是中心性的，但尚不清楚，尽管有相当大的医疗和环境影响。本项目将探讨消费者选择口罩和接受或拒绝佩戴口罩的复杂因素，包括负责任地处理口罩，通过使用多学科方法来评估围绕（a）戴口罩和动机的建设性和破坏性信息，以及（B）戴口罩竞技场内的可持续选择。有三个组成部分：1.评估迄今为止围绕戴口罩的媒体信息的影响和有效性。研究如何开发更有效的媒体信息，以应对感染率上升以及后Covid时代可能长期使用口罩的情况。研究如何以环境友好和可持续的方式鼓励佩戴口罩，以防止短期、中期和长期的附带环境损害，并与英国在国际人权和环境法下的义务保持一致。为了更好地了解当前受媒体影响的口罩佩戴行为，以提高未来媒体宣传活动的利用率和有效性，特别是考虑到环境问题。

Facemasks are a crucial part of UK strategy to contain and mitigate transmission of COVID-19. While disposable facemasks present a convenient, low-cost solution, they carry greater associated environmental costs than reusable masks which are less likely to be discarded but require higher financial outlay. Although clearly central, the influence of media messaging - positive or negative - in determining people's mask-wearing choices is unknown, despite the considerable medical and environmental implications. This project will explore the complex factors underpinning consumer choice of masks and the adoption or rejection of facemask wearing, including responsible disposal of masks, by using multi-disciplinary methods to evaluate constructive and destructive messaging around (a) mask-wearing and motivation, and (b) sustainable choices within the facemask wearing arena. There are three components:1. Assessing the influence and effectiveness of media messaging around the wearing of facemasks to date.2. Examining the ways in which more effective media messaging can be developed to respond to rising rates of infection as well as potential long-term facemask use in the post-Covid era.3. Examining how the wearing of facemasks can be encouraged in an environmentally friendly and sustainable manner to prevent short, medium and long-term collateral environmental harm, in alignment with the UK's obligations under international human rights and environmental laws.The overarching aim of this twelve-month project is, then, to better understand current facemask wearing behaviour as influenced by the media to improve uptake and enhance the effectiveness of media campaigns for the future, specifically considering environmental issues.