Designing the Future of UK-China RD&I Collaboration in the Museums and Galleries Sector

博物馆和画廊是英国和中国创意产业的核心。近年来，该部门经历了显着增长，为两国的文化，社会和经济做出了重大贡献。这种增长可以归因于沉浸式和交互式技术的快速出现，从而创造了创新的娱乐和教育体验，推动了博物馆和画廊的现场和在线观众数量。英国和中国正在寻求在博物馆和画廊领域开展双边合作的机会，特别是在该领域使用沉浸式和互动技术。然而，尽管兴趣浓厚，但仍然没有一致的努力来推动英中之间这种潜在的高价值交流形式在全行业层面上战略性地持续发展。该项目将通过提供一个战略框架来解决这一差距，以促进英国和中国博物馆和画廊之间的长期研发与创新合作，重点关注沉浸式和互动式博物馆和画廊体验。 该项目财团包括来自英国和中国的学术和行业组织的平衡组合。核心项目联盟成员包括英国伦敦布鲁内尔大学布鲁内尔设计学院（项目牵头）、伦敦自然历史博物馆、上海交通大学文化创意产业研究院（ICCI）、上海现代艺术博物馆、SoART画廊、中国的Link-Star和Jo-Z Design。该项目将有利于：（i）英国和中国的博物馆和画廊希望了解对方的市场，并建立或发展他们的英中合作伙伴关系;（ii）两国以行业为基础的创意企业希望通过应用新的商业模式和扩大商业网络来启动或加强他们的英中业务;（iii）调查英国和中国创意产业的研究人员;（iv）政府机构和政策制定者制定激励和监督国际合作活动的方法;（v）对跨国文化交流感兴趣的中英博物馆和画廊观众。

The museums and galleries sector is central to the creative industries in the UK and China. The sector has been experiencing significant growth in recent years, making substantial contributions to the culture, society and economy of the two countries. This growth is arguably attributable to the rapid emergence of immersive and interactive technologies, enabling the creation of innovative entertaining and educational experiences that drive the museum and gallery audience numbers onsite and online. The UK and China are seeking to generate opportunities for bilateral collaboration in the museums and galleries sector and the use of immersive and interactive technologies within the sector in particular. However, despite the strong interest, there is still no concerted effort to drive this potentially highly valuable form of exchange between the UK and China forward strategically and continually at the sector-wide level. This project will address that gap by delivering a strategic framework to facilitate the long-term RD&I collaboration between museums and galleries in the UK and China, focusing on the immersive and interactive museum and gallery experiences. The project consortium includes a well-balanced mix of academic and industry organisations from the UK and China. The core project consortium members are the Brunel Design School at Brunel University London (Project Lead) and the Natural History Museum, London in the UK and the Institute of Cultural and Creative Industry (ICCI) at Shanghai Jiao Tong University, the Modern Art Museum Shanghai, SoART Gallery, Link-Star and Jo-Z Design in China, all based in Shanghai, the centre of the Chinese creative industries. The project will benefit: (i) the museums and galleries in the UK and China looking to understand their counterpart's market and establish or grow their UK-China partnerships; (ii) the sector-based creative businesses from both countries looking to start up or enhance their UK-China operations by applying new business models and widening business networks; (iii) the researchers investigating the creative industries in the UK and China; (iv) the government bodies and policymakers developing the methods to stimulate and monitor international collaboration activities and (v) the UK-China museum and gallery audience with the interest in the transnational cultural exchange.