Personalised data analytics for the Internet of Me

该项目旨在开发数据挖掘方法，在不违背信任的情况下提取全面的个性化知识。物联网将带来“我的互联网”。数十亿的智能设备连接到互联网，记录着人们的生活。公司希望提供高度个性化的服务，吸引客户，而个人则希望了解他们的健康、生活方式、教育和个人表现。挑战在于分析个人的个人数据，并发现他们与他人的不同之处和重叠之处。该项目旨在使企业加深客户满意度，并使个人更好地了解他们在互联世界中的个人位置。

This project aims to develop data mining methods for extracting comprehensive personalised knowledge, without breaching trust. The Internet of Things will lead to the Internet of Me. Billions of smart devices connected to the Internet record people’s lives. Companies wish to provide highly personalised services that engage their customers, while individuals wish to understand their health, lifestyle, education and personal performance. The challenge is to analyse individuals’ personal data, and discover how they differentiate from and overlap with others’. This project expects to enable businesses to deepen customer satisfaction and individuals to better understand their personal place in a connected world.