The Periodic Table of Videos: MolVids

这个快速通道的建议是由我们视频周期表（PTOV）的YouTube观众不断建议我们应该扩大我们的科学覆盖范围，包括普遍感兴趣的主题分子。PTOV是一个基于YouTube的网站www.periodicvideos.com，观众可以点击118个元素中的任何一个，并观看有关该元素的视频。PTOV是总部位于东米德兰兹郡的自由视频记者布雷迪哈兰和诺丁汉大学的一个化学家团队之间的合作。最初于2008年7月完成，PTOV每周更新新的视频;一些关于元素或主题，以及瑞典，埃塞俄比亚和美国的化学公路旅行。平均而言，每个视频的观看次数为35- 40 k次，其中两个视频的点击量超过350 k;整个网站的点击量超过700万次（不包括世界各地学校班级的多次观看）。我们相信PTOV现在是YouTube上最成功的科学频道之一，并在2009年EPSRC国际化学评论中得到了强调。PTOV的资金部分来自EPSRC，超过诺丁汉大学的配套资金。PTOV现在已经产生了一个姐妹网站，六十符号www.sixtysymbols.com应用类似的方法来物理。在这个提案中，我们正在寻求适度的资金，将同样的方法应用于分子化学，临时名称为MolVids，目的是将化学信息视频与热情和幽默的语气相结合，我们发现从小学年龄到诺贝尔奖获得者的观众在世界各地产生共鸣。具体来说，我们正在申请资金，以支持与布雷迪哈兰的合作，为我们的摄像机添加一个微距透镜，并为新视频录制演示的适度消耗品。互联网上的生活节奏很快，因此我们正在寻求快速通道的资金，使我们不会失去动力。MolVids是一个重要的，我们相信，我们现有的PTOV网站的教育价值的扩展。这将使我们能够第一次将有机化学带到广泛的YouTube观众面前，并使我们能够突出与气候变化和可持续性问题相关的化学问题，这些问题目前是公众特别是年轻人的主要关注点。EPSRC国际化学评论评论了PTOV作为一项公众参与活动的价值。我们相信，MolVids将同样具有成本效益。如果我们成功地重复了我们为PTOV剪辑所取得的收视率，保守估计，拟议的MolVids应该在项目开始后的2年内吸引100万次点击。

This fast-track proposal has been prompted by the continuing suggestions from YouTube viewers of our Periodic Table of Videos (PTOV) that we should extend our scientific coverage to include topical molecules of general interest. PTOV is a website www.periodicvideos.com based on YouTube where viewers can click on any one of the 118 elements and watch a video about that element. PTOV is a collaboration between East Midlands-based freelance video journalist Brady Haran and a team of chemists at the University of Nottingham. Initially completed in July 2008, PTOV has been updated weekly with new videos; some about elements or topical subjects, as well as chemical road trips to Sweden, Ethiopia and the USA. On average, each video has been watched 35-40k times, and two have had > 350k hits; the whole site has attracted more than 7 million hits (excluding multiple viewing by school classes across the world). We believe that PTOV is now one of the most successful science channels on YouTube and it was highlighted in the 2009 EPSRC International Review of Chemistry. Funding for PTOV has come partly from EPSRC with more than matching funds from the University of Nottingham. PTOV has now spawned a sister website, Sixty Symbols www.sixtysymbols.com applying a similar approach to physics. In this Proposal we are seeking modest funding to apply the same approach to the chemistry of molecules, under the provisional name MolVids, with the aim of combining chemically informative videos with an enthusiastic and often humorous tone which we have found to resonate with viewers across the world from primary school age to Nobel Laureates. Specifically, we are requesting funding to support collaboration with Brady Haran, for a macro lens to add to our video camera, and modest consumables for demonstrations that will be recorded for new videos. Life on the internet moves fast, therefore we are seeking fast-track funding so that we do not lose momentum.MolVids is a significant and, we believe, educationally valuable extension of our existing PTOV website. It will enable us for the first time to bring organic chemistry to a wide ranging YouTube audience and will allow us to highlight the chemical problems associated with many of the issues of climate change and sustainability that are currently major concerns of the public in general and young people in particular. The EPSRC International Review of Chemistry commented on the value-for-money of PTOV as a public engagement activity. We believe that MolVids will be equally cost-effective. If we succeed in repeating the viewing figures that we have achieved for our PTOV clips, a conservative estimate suggests that the proposed MolVids should attract 1 million hits within 2 years of the start of the project.