Digital Economy 'New Economic Models' Network+

商业媒体对“四大”科技巨头苹果、bb0、Facebook和亚马逊如何挑战成为最大的单一数字服务提供商充满了关注。在商业服务领域，IBM、SAP和Oracle在提供“知识解决方案”方面展开了激烈的竞争，而在B2G领域，则面临着“辅助生活”、教育和医疗私有化以及“大社会”议程等方面的挑战。展望不久的将来，“物联网”的发展将越来越多地提供有关物体及其位置、物理属性、放置时间、用途等方面的信息。这些数据越来越多地出现在全球平台上，使个人、社会企业、公共和私营部门组织能够以新颖和先进的方式“互动、交流、合作和共享信息”。(办事处2012)。这些平台也有可能从根本上破坏当前的经济结构，威胁现有的参与者，并为新进入者和新经济模式提供许多机会（RCUK 2012）。这种新环境引发了一系列问题，例如，数字革命将在多大程度上改变整个经济，还是主要局限于信息服务等特定领域，以及互联网在哪些方面促进或阻碍了各方之间的信任。其他挑战包括开发适合不同环境的“现成”商业模式，例如初创企业。也许最重要的是，考虑到个人和事物数据的广泛可用性，我们将考虑如何在实现定制和定制服务与隐私和机密性、数据完整性和安全性之间取得平衡？这项资助的目标是发展一个国际领先的学者和实践者网络，他们将通过产生基于证据的研究来参与这些问题。这些知识将告知包括私营部门组织在内的多个团体。这些组织需要意识到数字经济带来的机遇和威胁，需要有能力重新配置他们的组织以应对战略挑战。咨询公司组织。这些组织需要应对多平台开发给其客户群带来的长期挑战。这包括增强分析的发展。公共部门和地方政府。该行业需要抓住与私营部门组织、社会企业合作的新经济模式所提供的机会，并满足客户的定制和个性化需求。我们的愿景是，在三年内，我们将建立一个国际领先的社区，解决这些重大的研究问题和挑战。它将与私营和公共部门密切合作，并与政策制定者合作，帮助创造一个环境，使组织能够更好地利用数字经济提供的机会。

The business press is alive with considerations of how the 'Big 4' tech giants, Apple, Google, Facebook and Amazon are challenging to become the single biggest provider of digital services. In business services there is intense competition between IBM, SAP and Oracle to provide 'knowledge solutions' and in B2G there are the challenges of 'assisted living', privatisation of education and healthcare and the Big Society' agenda. Looking to the near future the development of the 'internet of things' will increasingly provide information on objects and their location, their physical properties, how long they have been there, what they are being used for etc. This data, increasingly available on global platforms, enables individuals, social enterprises, public and private sector organisations to 'interact, communicate, collaborate and share information' in novel and progressive ways. (RCUK 2012). These platforms also have the potential to disrupt current economic structures radically, threatening established players and providing many opportunities for new entrants and new economic models (RCUK 2012).This new environment raises a number of questions, eg to what extent will the digital revolution transform the whole economy, or will it be primarily limited to specific sectors for example information services and in what ways does the Internet enable or hinder trust between parties. Other challenges include the development of 'off the shelf' business models that are appropriate for different contexts eg start-ups. Perhaps most important of all given the potential for widespread availability of data on individuals and things, we will consider what is the balance between enabling customised and bespoke services and the issues of privacy and confidentiality, data integrity and security?The objective of this grant is the development of an internationally leading network of academics and practitioners who will engage with those questions through the production of evidence based research. This knowledge will inform multiple groups includingPrivate sector organisations. These organisations need to be aware of the opportunities and threats emerging from the digital economy and need to be capable of reconfiguring their organisations to meet the strategic challenges.Consultancy organisations. These organisations need to engage in the long term challenges to their client base faced by the development of multiple platforms. This includes the development of enhanced analytics.Public sector and local government. This sector needs to engage in the opportunities offered by new economic models of partnering with private sector organisations, social enterprises and the customisation and personalisation required by customers. Our vision is that at the end of 3 years we will have established an internationally leading community which has addressed these big research questions and challenges. It will have worked closely with both private and public sectors and engaged with policymakers to help enable an environment where organisations are better placed to take the opportunities offered by the digital economy.