Digitally Enhanced Advanced Services Network+

这个数字经济（DE）网络将提供一个充满活力的社区，将英国定位为数字增强高级服务的国际领先研究中心。DEAS关注的不是交付的产品或服务，而是产品或服务的使用方式。这是公司赚钱方式的重大变化，并且正在通过变革性的数字技术实现，例如，按使用或可用性或结果付费。这些变化的影响体现在企业的生产率上。生产力（产出/投入）的传统重点是内部效率。然而，数字技术也可以改变产出的价值（按使用、可用性或成果付费）。英国央行首席经济学家Halfton在最近关于生产率之谜（自金融危机以来基本上停滞不前的增长）的报告中认为，尽管数字时代的到来以及一些领先公司的采用，但所有行业的生产率低下的公司都有很长的尾巴。例如，他呼吁开发在线工具，以加快技术向长尾传播的过程。为开发DEAS而开发基础数字技术是该Network+所采用的关键研究挑战。

This Digital Economy (DE) Network Plus will deliver a vibrant community that will position the UK as the internationally leading research hub for Digitally Enhanced Advanced Services. Rather than focus on the product or service that is delivered DEAS focuses on how the product or service is used. This is a major change in how firms earn money and is being enabled by transformative digital technologies that allows for example, payment per use or availability or outcome. The impact of these changes is in firm productivity. The traditional focus of productivity (outputs/inputs) is on internal efficiency. However, digital technologies can also transform the value of the output (payment for use, availability or outcome). Haldane (Chief Economist of the Bank of England) in his recent report on productivity puzzle (essentially stagnant growth since the financial crash) argues that despite the advent of the digital age and their adoption by some leading companies there is a very long tail of poorly productive firms across all sectors. He calls for the development of, for example, online tools that will speed the process of technological diffusion to the long tail. The development of the underpinning digital technologies for the purposes of developing DEAS is the key research challenge adopted by this Network+.