IENgine: developing a subscription-based membership application to connect live/location-based immersive experience, (LIE) creatives with employers.

沉浸式体验网络（IEN）成立于2021年12月，旨在巩固和服务于现场/基于位置的沉浸式体验（LIE）行业，以应对挑战，发展创新，可访问性，可信度，可见度和可持续性。IEN现在已经到了一个发展阶段，需要一个更持续和稳定的收入流来加速和扩大我们的活动，以更充分地实现我们作为一家公司的抱负。我的建议是实现这一目标有三个方面：首先，通过ARC加速培训计划和导师制，成为一名学术企业家，其次是开发一个更具社区响应性的会员平台测试版，最后是IENgine，我们拥有超过3000名LIE创意人员，雇主和相关服务的滩头会员。在ARC Accelerate基金的支持下，我预计IEngine将迅速成为雇主寻找创意沉浸式人才的“一站式商店”，LIE创意人员可以获得就业，佣金，接触观众，记录他们的工作并找到合作者。Secondary一直是LIE的中心主题，因为它是一个DIY，弹出式，亚文化现象，这使得新艺术家进入该领域和观众接触作品变得具有挑战性，因为它发生在通常发现艺术和文化的通常文化机构，场地和组织之外。作品缺乏可见性，使得观众很难轻易发现谎言。技能差距，因为新的和新兴的创意很难获得培训，行业经验和就业机会，因为该部门目前非常孤立，许多创意通过个人关系获得工作。品牌和家庭IP现在经常为大众观众开发大规模的激活和接触，但很难招募到大量的创意人才来实现他们的野心。IEngine将是Spotlight和LinkedIn的交叉点，托管LIE创意，服务和业务简介。它将能够主持互动，创造性的投资组合;可与部门特定的术语和参数进行搜索。赞成：3.拥有会员档案的LIE创意人员将以一种连接其工作主体的方式，向雇主、制片人、资助者和投资者提供其工作组合的访问权限。4. LIE服务和相关企业将能够详细说明他们的报价，并通过交互式工具和服务演示提供支持。这将是一个向核心客户群和用户推销业务的机会。LIE雇主、制片人、资助者和投资者将能够在一个地方搜索人才和服务，访问创意组合、演示和样本。ARC Accelerate项目将提供培训和指导，使我能够在学术企业家的支持下，通过导师的指导和见解，扩展和丰富我自己的商业化工具包。这将是一个机会，以圈围栏我的时间和精力，为发展一个健全的商业模式，我认为是什么的基本收入来源，会员平台。启动国际环境网将带来经常性收入，这将改变国际环境网的能力，使其能够通过研究、知识交流、学习资源和建立联系的机会为其成员服务。这笔资金将用于支持线框的最终开发，使其成为一个功能齐全的、品牌化的网络平台。它还将使研究所能够利用滩头阵地成员测试平台，不仅测试其功能，而且评估其对不同客户群和用户的价值，这将使研究所能够为这些不同的用户群体提供适当的订阅。

The Immersive Experience Network, (IEN) was established in December 2021 to consolidate and serve the live/location-based immersive experience, (LIE) sector in meeting challenges, developing innovation, accessibility, credibility, visibility, and sustainability. IEN has now reached a phase in its evolution where a more sustained and stable revenue stream is needed to accelerate and expand our activity to realise our ambitions more fully as a company. My proposal to achieve that ambition is threefold: firstly, to become up-skilled as an academic-entrepreneur through the ARC Accelerate training programme and mentorship, secondly to develop a more community responsive beta version of the membership platform, IENgine and lastly to IENgine with our beach-head membership of over 3000 LIE creatives, employers, and associated services. With the support of the ARC Accelerate funding I anticipate that IENgine will swiftly become the 'one stop shop' for employers to find creative immersive talent, for LIE creatives to secure employment, commissions, reach audiences, document their work and find collaborators.Secrecy has been a central trope of LIE since its emergence as a DIY, pop-up, sub cultural phenomenon which has made it challenging for new artists to enter the sector and for audiences to access the work because it happens outside of the usual cultural institutions, venues and organisations where art and culture is usually found. It has created:1. a lack of visibility for the work making it hard for audiences to find LIE easily.2. a skills gaps because it is difficult for new and emerging creatives to access training, industry experience and employment opportunities because the sector is currently very insular with many creatives accessing jobs through personal connections. Brands and household IPs are now regularly developing large-scale activations and encounters for mass audiences but are struggling to recruit the volume of creative talent to realise their ambitions.IENgine will be a cross between Spotlight and LinkedIn, hosting LIE creatives, services and business profiles. It will be able to host interactive, creative portfolios; be searchable with sector specific terminology and parameters. For:3. LIE creatives having a membership profile will provide access to their portfolio of work to employers, producers, funders, and investors in a way that links across their body of work. 4. LIE services and associated businesses will be able to detail their offer, supported by interactive tools and demos of their services. It will present an opportunity to market their business to their core customer-base and users.5. LIE Employers, Producers, Funders & Investors will be able to search for both talent and services in one place, accessing creative portfolios, demos, and samples. It will become the key recruitment tool for the LIE sector.The ARC Accelerate programme will provide training and mentorship that I will enable me to extend and enrich my own commercialisation toolkit within the context of a supportive cohort of academic entrepreneurs and through the guidance and insight of mentors. It will be an opportunity to ring-fence my time and energy for developing a sound business model for what I see as IEN's foundational revenue stream, the membership platform. Launching the IENgine would bring in regular revenue which would transform the capacity of IEN to serve its membership through research, knowledge exchange, learning resource and networking opportunities. The funding would support the final development of the wire frames into a fully functioning, branded web-based platform. It would also enable IEN to test the platform with the beach-head membership not just for its functionality but also to assess its value to the different customers-bases and users, which would enable IEN to pitch the subscriptions at the right level for those various user groups.