MEDIA DEVELOPMENT PROJECT TO PREVENT YOUTH ALCOHOL USE

酒精的使用和滥用在我们的社会中是如此普遍，以至于大多数人 年轻人在合法饮酒前几年就开始饮酒了。AS 到八年级时，多达30%的人(每月或更频繁地)成为经常饮酒的人， 在5年级和7年级之间增幅最大。这些年轻人成为 青春期后期的一大群饮酒者的核心，他们中的许多人 酒精问题，损害他们的发育，并可能变得更多 成人生活中的严酷。 预防酗酒综合项目的目的是 测试全面且经济高效的大众媒体和 与现有学校协调的社区干预 从4-5年级开始的课程。这些干预措施将支持 父母和孩子养成健康的生活方式和威慑 酗酒。这种方法是基于理论模型识别 可改变的个人、社会、环境和行为因素， 经过验证的大众媒体和社区健康行为改变模式，以及 青少年饮酒的证据。IPAP由两个 干预措施：针对高危青年的大众媒体运动，以减少 通过不饮酒的生活方式的积极形象来实现对酒精的需求 (在本申请中描述)；以及支持以下内容的社区计划 家长通过有组织的干预，让家长、学校 官员、酒类零售商和执法人员(见 配套应用程序)。 大众传媒的干预将在1995年广泛开展 来自不同种族/族裔群体的青年代表从#年开始 4-5年级，每个年级都创建了适合发展的新消息 从一年级到七年级到八年级。他们的影响将在受控的情况下进行评估 佛蒙特州八个乡村学区的设计 干预措施和仅接受测量的8人。横截面 2800名7-8年级学生干预效果调查与比较 地区将在基线上进行，并在四个地区之后立即进行- 年为确定饮酒及相关的流行率而采取的干预措施 各种因素。过程评估将衡量媒体的直接影响 对目标群体中的学生进行干预。一套全面的 这些措施将单独评估媒体干预对 7-8年级学生饮酒行为影响因素的研究它是 假设7-8年级学生经常饮酒将是 在接受整个IPAP计划的地区减少三分之一。

Alcohol use and misuse is so prevalent in our society that a majority of young people begin drinking years before it is legal for them to do so. As many as 30% become regular drinkers (monthly or more often) by grade 8, with the steepest increases between grades 5 and 7. These youth become the core of a larger group of drinkers in later adolescence, many of whom have problems with alcohol which impair their development and may become more severe in adult life. The purpose of the Integrated Projects for Alcohol Prevention (IPAP) is to test a comprehensive, yet cost-efficient, combination of mass media and community interventions which are coordinated with existing school curricula beginning in grades 4-5. These interventions will support parents and children in developing healthy lifestyles and deterring alcohol use. This approach is based on theoretical models identifying modifiable intrapersonal, social, environmental and behavioral factors, proven mass media and community models for health behavior change, and evidence of drinking by very young adolescents. IPAP consists of two interventions: a mass media campaign targeting higher risk youth to reduce the demand for alcohol through positive images of non-drinking lifestyles (described in this application); and a community program which supports parents through organized interventions involving parents, school officials, alcohol retailers, and law enforcement officers (described in the companion application). The mass media interventions will be developed in 1995 for a broad representation of youth from diverse racial/ethnic groups beginning in grades 4-5, with new developmentally-appropriate messages created each year through grades 7-8. Their impact will be evaluated in a controlled design with eight rural Vermont school districts receiving the interventions and eight receiving measurement only. Cross-sectional surveys of 2800 students in grades 7-8 in intervention and comparison districts will be conducted at baseline and immediately after the four- year interventions to determine prevalence of drinking and related factors. Process evaluation will measure the immediate impact of the media interventions on students in the target group. A comprehensive set of measures will assess the impact of the media interventions alone on mediators of drinking behavior among grade 7-8 students. It is hypothesized that regular drinking among grade 7-8 students will be reduced by one-third in districts receiving the entire IPAP program.