Development of a UK Extreme Gust Climatology and Linked Damage Tool

将开展的工作：拟议的探路者项目将进行一项由四个工作阶段组成的市场调查工作：第一阶段-电话访问：访问将通过电话或实地访问进行，每次访问将持续约30分钟。面谈将围绕带有核心问题的调查问卷(见下文)进行，但将以讨论的形式进行，以便深入了解用户的业务问题。访谈还将用于确定潜在的商业合作者和最终用户。目的是对代表英国(再)保险市场的10-12家公司进行访谈。阶段2-案头研究：案头研究将整理关于英国保险/再保险市场的信息和数据，关于用于基准英国风灾的当前数据的信息，以及关于竞争对手产品和公司的信息。阶段3-分析：案头研究和采访的结果将被用来构建关于产品可能的定价和销售规模、营销水平和获得市场吸引力所需的资源的现实信息。将制定适当的进入市场的路线。将建立一个应用程序的收入模型，将估计在3-5年的时间框架内的潜在收入。将考虑其他衍生产品的机会。阶段4-报告和建议：阶段1-3的产出将以文件形式呈现。这份报告将包括对该技术的商业潜力和进入市场的途径的建议。探路者工作将为理解提供信息：从探路者工作中获得的知识和见解将为以下理解提供信息：1.保险行业目前对改进英国极端阵风气候学和关联损害工具的商业需求的规模和规模。2.为最大限度地扩大商业机会所需的进一步技术发展的性质和水平。3.优先考虑的市场机会及其原因。4.项目知识产权状况的优势和劣势。获得市场牵引力所需的资源。6.在提交后续基金提案之前可以与之建立有意义的对话的利益攸关方。7.产生影响的适当途径。获得后续资金的可能性以及在2015年春季提交是否合适。探路者项目的工作将被用来确定后续资金的可靠理由：探路者项目开展的工作将通过以下方式影响拟议后续项目工作方案的性质和内容：1.对最终用户的需求和要求提供合理的理解。这些信息将指导技术发展计划的重点和方向，并确保市场评估的结果为其提供信息。澄清竞争的性质。这一知识与利益相关者的需求相结合，将决定优先考虑哪些市场机会。澄清为最大限度地增加商业机会所需的进一步技术发展的性质。这些信息将加强技术开发计划的内容，并提高商业化成功的可能性。确定获得商业客户可能面临的挑战和所需的资源，以及进入市场的最合适途径。这些信息将支持制定一个可信的计划，以推动该项目取得适当的商业成果。将这些最终用户确定为最有可能采用该技术以及最适合与其接洽以获得支持函的用户。

WORK TO BE UNDERTAKEN:The proposed Pathfinder project will undertake a market research exercise comprised of four work stages: Stage 1 - Telephone Interviews: The interviews will be conducted either by telephone or through a site visit and each will last ~30 minutes. The interviews will be structured around a questionnaire with core questions (see below) but will be conducted in the form of a discussion in order to develop insights into the business issues of the user. The interviews will also be used to identify potential commercial collaborators and end-users. The aim will be to carry out interviews with 10-12 companies which are representative of the UK (re)insurance market.Stage 2 - Desk Research: The desk research will collate information and data on the UK insurance / reinsurance market, information on the current data employed for benchmarking UK wind hazard, and information on competitor products and companies.Stage 3 - Analysis:Output from the desk research and interviews will be used to construct realistic information on the product's likely pricing and scale of sales, and on the level of marketing and resources necessary to gain market traction. Appropriate routes to market will be developed. A revenue model for the application will be constructed which will estimate potential revenues in the 3-5 year timeframe. Opportunities for additional spin-out products will be considered.Stage 4 - Report and Recommendations: Output from stages 1-3 will be presented in a document. This report will include recommendations for the commercial potential and route to market for the technology.HOW THE PATHFINDER WORK WILL INFORM UNDERSTANDING:The knowledge and insights gained from the Pathfinder work will inform understanding on:1. The size and scale of the current commercial need within the insurance sector for an improved UK extreme gust climatology and linked damage tool. 2. The nature and level of further technical developments that would be desirable to maximize the commercial opportunity. 3. The market opportunities to prioritise and why. 4. The strengths and weaknesses of the project's intellectual property position.5. The resources required to gain market traction. 6. The stakeholders with whom a meaningful dialogue could be established prior to submission of the Follow-on-Fund proposal. 7. The appropriate pathway to impact.8. The likelihood of securing Follow-on funding and whether a submission in spring 2015 is appropriate.HOW THE PATHFINDER WORK WILL BE USED TO SHAPE A ROBUST CASE FOR FOLLOW-ON FUNDING: The work undertaken by the Pathfinder project will influence the nature and content of the work programme for the proposed Follow-on project by:1. Providing a sound understanding of the needs and requirements of end-users. This information will guide the focus and direction of the technical development plan and ensure that it is informed by the findings of the market assessment.2. Clarifying the nature of the competition. This knowledge combined with the needs of stakeholders will determine which market opportunities to prioritise.3. Clarifying the nature of the further technical developments necessary to maximise the commercial opportunity. This information will strengthen the content of the technical development plan and improve the likelihood of commercialisation success.4. Determining the likely challenges and resources necessary to obtain commercial customers and what is the most appropriate route to market. This information will underpin the development of a credible plan to drive the project towards an appropriate commercial outcome.5. Establishing those end-users to target as most likely to adopt the technology and who would be most appropriate to approach for letters of support.