To what extent are Google search queries predictive of user intent?
To what extent are Google search queries predictive of user intent?
批准号:
1923258
负责人:
金额:
$0.0万
依托单位:
依托单位国家:
英国
项目类别:
Studentship
财政年份:
2017
资助国家:
英国
项目状态:
已结题
起止时间:
2017 至 --
中文摘要
2014年,《大西洋月刊》的标题写道:谷歌比你更了解你自己。这个短语指的是在线用户毫无保留地将他们的好奇心、兴趣和欲望暴露在网络环境中,尤其是在搜索引擎面前。然而,用户的意图是否明确地反映在他们的搜索行为中,并且也可以很容易地从中得出结论呢?此外,搜索查询可以作为用户后续在线行为的不同预测指标吗?我在以下三个关键研究问题中提出了解决我的主要研究问题所必需的建议:Q1:哪些统计方法最适用于生成具有预测用户意图能力的搜索查询?Q2:搜索查询行为在多大程度上依赖于时间影响?问3:网络搜索行为是否代表了用户意图的不受限制的反映?
英文摘要
In 2014, The Atlantic headline stated: \Google knows you better than you know yourself"[1]. This expression refers to the lack of reservation with which online users expose their inquisitiveness, interests and desires to the online environment | especially to search engines. However, are users' intentions unambiguously reflected in their search behaviour and can also easily be derived from it? Furthermore, can search queries be used as distinct predictors for users' subsequent online actions?I suggest in the following three key research questions that are necessary to address my main research question:Q1: Which statistical methods are most applicable for generating search queries with a predictive ability for user intent?Q2: To what extent does search query behaviour depend on temporal affects? Q3: Does web search behaviour represent an unrestricted reflection of user intent?
期刊论文(0)
专著(0)
科研奖励(0)
会议论文
海外基金