CERVICAL CANCER MULTI-MEDIA TOOLBOX FOR VIETNAMESE WOMEN

描述：多媒体系统将开发和评估中介工具箱 向越南裔美国妇女提供医疗干预/教育材料 定期检查对及早发现子宫颈癌的重要性 （CV）。这一医疗服务不足的少数群体遭受着不平等的CV负担， 发病率是美国其他人群的5到7倍。由于 导致晚期检测，发病率/死亡率不必要地高。 抑制因素包括语言，缺乏知识，文化信仰， 对科学/医学组织的态度、恐惧和不信任。外联 组织和卫生部门缺乏资源， 有效、专业制作和测试的干预材料。 第一阶段形成性研究，采用结构化访谈，问卷调查， 和焦点小组将确定最佳干预战略， 最有效的方式来“框”的消息。三越语广播电台 点，三个视频小插曲，和三个报纸广告，每个使用不同的 将由不同的重点小组编写和审查， 越南妇女和外联专业人员。 在第二阶段，将开发、生产和 通过多中心试验正式评估有效性。一 主题专家委员会将确保内容的准确性。将物资 通过一个以订阅方式提供给外联组织的 具有按需点播、下载数字视频功能的创新网站 和外联规划/跟踪/报告系统。 拟定商业应用： 虽然订阅访问销售卫生部门，外展和民族组织， 医院、诊所、医/护士学校和医生将提供一个良好的持续的 收入流，无可否认，这个急需的程序有一个有限的市场。然而，WEB 网站托管和广告销售将提供强劲的收入。当精炼 并通过此应用程序演示，创新的WEB交付软件可以 易于适用于其他健康信息和工业销售、市场营销和公共关系 应用.输送系统的销售将产生大部分的5年收入预测。

DESCRIPTION: Multi-Media Systems will develop and evaluate a mediated TOOLBOX of medical intervention/education materials to inform Vietnamese-American women of the importance of regular screening for early detection of cervical cancer (CV). This medically underserved minority suffers from an unequal burden of CV, with 5 to 7 times higher incidence than other U.S. populations. Due to resulting late stage detection, morbidity/mortality rates are needlessly high. Inhibiting factors include language, lack of knowledge, cultural beliefs, attitudes, fears and distrust of scientific/medical organizations. Outreach organizations and health departments lack resources to develop comprehensive effective, professionally produced and tested intervention materials. Phase I formative research, employing structured interviews, questionnaires, and focus groups will determine the best intervention strategy(ies) and the most effective way(s) to "frame" the message. Three-Vietnamese language radio spots, three-video vignettes, and three-newspaper ads, each using different approaches, will be produced and reviewed by separate focus groups of Vietnamese women and outreach professionals. In Phase II, the final TOOL BOX materials will be developed, produced and formally evaluated for effectiveness through a multiple site trial. A Subject-Matter-Expert Board will assure content accuracy. The materials will be available to outreach organizations on a subscription basis, through an innovative WEB-site featuring publishing-on-demand, down-loadable-digital-video and outreach planning/tracking/reporting system. PROPOSED COMMERCIAL APPLICATION: While subscription access sales to health departments, outreach and ethnic organizations, hospitals, clinics, medical/nursing schools, and physicians will provide a good on-going income stream, admittedly this much needed program has a limited market. However, WEB site hosting sponsorships, and advertising sales will provide strong revenues. When refined and demonstrated through this application, the innovative WEB delivery software can be easily adapted for other health information and industrial sales, marketing and public relations applications. Sales of the delivery system will generate most of the 5-year revenue projections.