Understanding the relationship between personality, cognition, and creativity in product design

创造力是成功产品设计的基础，也是设计熟练程度的关键组成部分。目前的心理学研究表明，人格特征可能通过参与特定的认知能力来影响创造能力和成就。这对设计研究具有重要意义：不同个性的设计师可能会对支持创造性思维过程的方法和工具做出不同的反应，而设计专业的学生可能需要不同的教学支持来发展他们的个性特征，以发展创新能力。然而，目前的设计研究缺乏关于人格特质对产品设计创造力影响的科学可靠的知识，几乎没有人研究认知、人格和创造力之间的关系。此外，不同的个性特征与文科/理工科的创造性成就有关。鉴于产品设计集成了这两个领域的元素，这就提出了设计中的个性特质与其他创意领域相比如何的有趣而又悬而未决的问题。这个博士项目将结合设计学和心理学的定性和定量方法，对产品设计中个性、认知和创造力之间的关系提供新的理解。所产生的知识将为如何针对设计师的不同特征和认知能力优化设计方法和工具提供洞察，并通过为新方法提供基础来影响设计教育。

Creativity is fundamental to successful product design, and is a key component of design proficiency. Current psychology research suggests that personality traits may influence creative ability and achievement, potentially through the involvement of particular cognitive abilities. This has important implications for design research: designers with different personalities may respond differently to methods and tools intended to support creative thinking processes, and design students may require different pedagogical support to develop creative ability depending on their personality traits. However, design research is currently lacking scientifically robust knowledge on the influence of personality traits on product design creativity, and the relationships between cognition, personality, and creativity have barely been investigated. Furthermore, different personality traits have been linked to creative achievement in the arts versus science/engineering. Given that product design integrates elements from both of these domains, this raises interesting and unanswered questions about how personality traits in design might compare with other creative fields.This PhD project will combine qualitative and quantitative methods from design and psychology to provide new understanding about the relationships between personality, cognition, and creativity in product design. The knowledge generated will provide insight into how design methods and tools could be optimised for the differing traits and cognitive abilities of designers, and impact design education by providing a foundation for new approaches.