Research Cluster on Innovative Media for a Digital Economy

社交技术系统（STS）的最新发展，如YouTube、Second Life、Wikipedia、Facebook、Flickr、Freecycle和eBay，显示了用户发展和维护联系网络和信息资源的潜力。它们还允许用户生成和转换他们自己制作的多媒体内容，甚至参与包括商业活动在内的合作企业。通过技术上相当简单的系统，人们已经显示出参与、参与和与他人合作以创造广泛和创新资源的能力和意愿。他们正在发展生活经济和数字经济，尽管尚不清楚这些与我们对市场、生产和消费模式的传统理解有何关联。通过移动和普及设备提供的进一步功能的出现，提供了进一步扩展数字经济的潜力，不仅让普通用户参与社会活动，还扩展和改变了人们与组织之间和组织内部的互动方式。在这个研究集群中，我们希望调查这些新兴的实践，STS技术的能力，并探索我们如何发展对服务、交流和互动的理解，从而使整个英国经济受益。我们将调查现有的研究，并制定一个新的研究议程，旨在改变我们对新媒体角色的理解，以及我们如何塑造创新服务和技术发展。为了使讨论立足于具体实例，我们将重点讨论数字经济方案确定的三个关键领域：医疗保健、交通运输和创意产业。该集群将围绕一系列9个开放活动来组织，我们将利用一些创新技术来开发一个新的研究项目。这些会议将有不同的类型和持续时间：背景设置研讨会将寻求确定创新媒体在三个关键部门的机会、挑战、障碍和可能性，然后讨论这些问题所带来的研究问题。在专家建模研讨会上，那些关注当前概念、理论和方法的人将聚集在一起，开始制定议程，澄清当前研究的缺点，并确定学科可以合作解决这些问题的方法。工作组会议还将建议在合作的利益相关者组织内进行两到三个探索性练习，以澄清有问题的主题。这些练习将作为共同的激励例子来制定方案，并在制定研究建议时加以借鉴。情景讲习班将为所有三个部门制定情景。该项目将以最后的展示活动结束，届时研究议程将提交给更广泛的学术界。数字经济是一个复杂的系统，在技术、社会实践、政策、物质基础设施等方面相互依赖。为了制定一个研究计划和场景来为创新提供信息，我们需要不同研究背景的独特组合，我们结合了软件工程，新技术的设计和使用，服务设计，对工作场所和组织活动的理解以及市场运作方面的经验。集群参与者一直站在发展概念、方法和理论的最前沿，从各种不同的角度理解新技术和媒体的发展、使用和部署。我们的参与者来自：牛津大学，伦敦国王学院，兰开斯特，爱丁堡，伦敦戈德史密斯学院，诺丁汉，伦敦大学学院，苏塞克斯；以及商业和公共组织，包括BT、Orange、tangine、AIG、KorteQ、NHS Direct、运输部。

Recent developments in Social Technology Systems (STS) such as, YouTube, Second Life, Wikipedia, Facebook, Flickr, Freecycle and eBay have shown the potential for users to develop and maintain networks of contacts and information resources. They also allow users to generate and transform multimedia content that they have produced themselves, and even to participate in collaborative ventures including commercial activities. Through what are technologically quite simple systems, people have shown a capacity and willingness to engage, participate and collaborate with others to create extensive and innovative resources. They are developing living and digital economies, although it is unclear how these relate to our conventional understandings of markets, and models of production and consumption. The emergence of further capabilities made available through mobile and pervasive devices, offer the potential of further extending the Digital Economy, not only for the general user to engage in social activities but also to extend and transform the ways people interact with and within organisations.In this research cluster, we wish to investigate these emergent practices, the capabilities of STS technologies, and explore how we can develop understandings of services, exchange and interaction that benefit the whole of the UK economy. We will survey existing research, and develop a novel research agenda that aims to change how we understand the role of new media and how we can shape innovative service and technology development. In order to ground the discussion in concrete examples, we will focus on the three key identified in the Digital Economy programme: healthcare, transportation and the creative industries. The cluster will be organised around a series nine open events where we will utilise a number of innovative techniques to develop a novel programme of research. These meetings will be of different kinds and duration: Context Setting Workshops will seek to identify opportunities, challenges, barriers and possibilities for innovative media in the three key sectors, then discussing the research issues that these raise. Expert Modelling Workshops are where those in the cluster concerned with current concepts, theories and methods will come together to begin to shape the agenda, clarifying the shortcomings of current research, and identifying ways in which disciplines can collaborate to address these. The Working Group Meeting will also suggest two or three exploratory exercises that can be undertaken within collaborating stakeholder organisations to clarify problematic topics. These exercises will serve as shared motivating examples to develop scenarios and to draw upon when developing research proposals. Scenario Workshops will develop scenarios for all three sectors. The project will conclude with a Final Showcase event where the research agenda will be presented to the wider academic community. Digital economies are complex systems with interdependencies between technology, social practice, policy, material infrastructures and more. To develop a programme of research and scenarios to inform innovation we require a unique combination of diverse research backgrounds, We combine experience in software engineering, the design and use of novel technologies, service design, the understanding of workplace and organisational activities, and the operation of markets. The cluster participants have been at the forefront of developing concepts, methods and theories for understanding the development, use and deployment of new technologies and media from a variety of different perspectives. We have participation from: the Universities of Oxford, Kings College London, Lancaster, Edinburgh, Goldsmith's College London, Nottingham, University College London, Sussex; and commercial and public organisations including BT, Orange, tangerine, AIG, KorteQ, NHS Direct, Dept of Transport.