New Research Processes and Business Models for the Creative Industries

英国在音乐、动画、表演和视觉艺术等领域的创意产业举世闻名。然而，新一代社会、普及和有效的信息通信技术的出现有望改变创意景观，为创意产业和信息通信技术研究提出了重大的新挑战。因此，这个集群旨在回答两个密切相关的问题：由于新一代社会、普及和有效的信息通信技术的出现，创意产业面临哪些关键挑战？反过来说，为了支持未来的创意产业，ICT研究必须解决哪些长期挑战？在回答这些问题时，我们也认识到创意产业具有挑战传统研究和商业创新模式的独特特征。具体来说，创意产业围绕着动态的、通常是非正统的联盟，许多小型和微型企业在一个项目期间聚集在一起，然后解散，形成下一个项目的新伙伴关系。与大公司不同，在epsrc资助的传统长期研究项目中加入这种充满活力的创意网络是极具挑战性的。因此，我们的集群还解决了第三个问题：我们如何更好地让小型创意公司参与研究和知识转移，特别是我们如何在ICT、艺术和人文科学以及社会科学领域建立新的跨学科方法，以支持“以实践为主导”的研究方法？为了解决这些问题，我们的集群将来自创意产业的从业者与来自不同传统的研究人员聚集在一起，这些研究人员跨越ICT、艺术和人文、社会科学和商业研究。这些合作伙伴将共同参与为期一年的活动计划，包括：-一系列研讨会（开放活动，工作室和沙坑），以建立一个新的研究人员和用户社区，探索研究议程和过程，并产生种子提案。在撰写本文时，我们的社区共有21个合作伙伴，我们预计这一数字将在今年大幅增加。-四个实践项目，透过参与和学习短期实践活动，探索新的工作方式，涉及不同的创意产业范畴，包括音乐、大众传媒和动画；-两项游吟诗人式的研究，反映了在过去和正在进行的项目中不同的研究方法和知识转移；-资助一个重点研究小组，将这些活动的成果提炼成一个创意产业的研究框架，将前瞻性的研究议程与新的合作模式的指导方针结合起来。这些活动的产出将是：形成一个新的跨学科研究人员和有创造力的用户社区，准备承担未来的研究项目；作为数字经济计划的一部分，一系列种子提案准备发展成为EPSRC、TSB和其他研究资助者的成熟提案；为创意产业的长期信息通信技术研究制定连贯的议程。

The UK is world-renowned for its creative industries in areas as diverse as music, animation, and the performing and visual arts. However, the emergence of a new generation of social, pervasive and affective ICT promises to transform the creative landscape, raising major new challenges for both the creative industries and ICT research. This cluster therefore seeks to answer two closely related questions: what key challenges face the creative industries due to the emergence of a new generation of social, pervasive and affective ICT? and conversely, what long term challenges must be tackled by ICT research in order to support future creative industries?In answering these questions we also recognise that the creative industries have a distinctive character that challenges traditional models of research and business innovation. Specifically, the creative industries revolve around dynamic and often unorthodox coalitions, whereby numerous small and micro-businesses come together for the duration of a single project, then disband and form new partnerships for the next project. Unlike larger companies, it can be extremely challenging to engage such dynamic creative networks in traditional long-term term EPSRC-funded research projects. Our cluster therefore also addresses a third question: how can we better engage small creative companies in research and knowledge transfer, and especially how can we establish new interdisciplinary approaches across ICT, the arts and humanities and the social sciences that support 'practice-led' approaches to research?In order to tackle these questions, our cluster brings together practitioners from the creative industries with researchers from varied traditions that span ICT, the arts and humanities, the social sciences, and business studies. Together these partners will engage in a year-long programme of activities that include:- a series of workshops (open events, ateliers and sandpits) to build new a community of researchers and users, explore research agendas and processes, and generate seed proposals. At the time of writing, our community stands at twenty-one partners and we expect this to increase considerably over the year.- four practice projects that will explore new ways of working by engaging in and studying focused short-term practical activities addressing different sectors of the creative industries including music, pervasive media and animation;- two troubadour studies that reflect on different approaches to research and knowledge transfer across a wide range of past and ongoing projects; - funding a focused team of researchers to distil the results of these activities into a research framework for the creative industries that combines a forward-looking research agenda with guidelines for new models of collaboration.The outputs of these activities will be: the formation of a new interdisciplinary community of researchers and creative users that is ready to undertake future research projects; a set of seed proposals ready to be developed into full-blown proposals for EPSRC, TSB and other research funders as part the Digital Economy programme; and a coherent agenda for long-term ICT research in the creative industries.