Wearable Biosensing and the Design, Documentation and Adaptation of Entertainment Experiences

从游戏到博物馆，到主题公园，再到电视，创意产业越来越关注个性化的需求。人们不再愿意成为体验的被动消费者，而是希望能够互动、探索、参与、塑造、分享和讨论体验，并根据个人喜好对体验进行定制和个性化。但是我们如何了解人们的偏好呢？该提案旨在探索使用可穿戴生物传感技术来捕获参与者的详细生理反应（如心率和皮肤电反应（GSR））的可行性，该技术与运动数据和视频和音频记录一起沿着，可用于个性化体验的不同方面，从设计到操作，以及记录和与他人分享的方式。我们将把主题公园作为探索生物传感在设计、记录和调整娱乐体验中的作用的驱动领域。具体来说，我们将与英国最知名的主题公园奥尔顿塔合作，进行一系列三个简短的可行性研究，以便为进一步深入研究提出问题。第一个项目将从不同的骑行者那里获取各种生物传感数据，并将对此进行初步分析，以期为讨论这些数据如何可能有助于分析现有的骑行和设计未来的骑行提供信息。第二个将探索如何将这些数据与捕获的视频和音频结合起来，作为自动文档和远程经验共享的一部分。第三个将考虑生物传感的潜力，以创造新的游乐设施，直接适应骑手的个人反应，包括探索未来的机器人游乐设施的可行性，以适应实时，即在乘坐体验。这项可行性研究将建立在初步工作的基础上，这些工作已经建立了一条强大的可穿戴生物传感技术的基线，并与奥尔顿塔建立了成功的工作关系。因此，这个提议不是关于构建可穿戴生物传感技术的技术可行性，也不是关于能够在主题公园中试验这些技术的技术可行性-这些已经被证明了。相反，它是关于使用生物传感数据以不同方式增强娱乐体验的可行性，最初是在主题公园，但最终是在创意产业和更广泛的数字经济中。该提案还涉及与RoboCoaster的合作，RoboCoaster是一家世界领先的公司，致力于研究，开发和生产基于工业机器人和运输系统的自动驾驶和娱乐体验。

From games, to museums, to theme parks, to television, the creativeindustries are increasingly focused on the need for personalisation. Peopleare no longer willing to be passive consumers of experiences, but ratherexpect to be able to interact, explore, participate, shape, share anddiscuss them, and also to tailor and personalise them to suit theirindividual preferences. But how do we learn about people's preferences? This proposal aims toexplore the feasibility of using wearable biosensing technologies to capturedetailed physiological responses from participants such as heart rate andgalvanic skin response (GSR) which, along with movement data and video andaudio recordings, might be used to personalise different aspects of anexperience from its design, to its operation, to the way in which it isdocumented and shared with others. We will take the themepark as a driving domain for exploring the role ofbiosensing in designing, documenting and adapting entertainment experiences.Specifically, we will collaborate with Alton Towers, the UK's best knownthemepark, to conduct a series of three short feasibility studies in orderto frame issues and questions for further in depth research. The first willcapture a variety of biosensing data from different riders across differentrides and will conduct a preliminary analysis of this with a view ofinforming discussions of how such data might potentially help in theanalysis of existing rides and the design of future ones. The second willexplore how such data might be combined with captured video and audio aspart of the automated documentation and remote sharing of experiences. Thethird will consider the potential of biosensing to create new rides thatdirectly adapt themselves to a rider's personal response, includingexploring the feasibility of future robotic rides to adapt in real-time,i.e. during the ride experience. This feasibility study will build on preliminary work that has established abaseline of robust wearable biosensing technology and a successful workingrelationship with Alton Towers. Thus this proposal is not about thetechnical feasibility of constructing wearable biosensing technologies or ofbeing able to experiment with these in a theme park - these have alreadybeen proven. Rather, it is about the feasibility of using the resultingbiosensing data to enhance entertainment experiences in different ways,initially in theme parks, but ultimately across the creative industries andthe wider Digital Economy. The proposal also involves collaboration with RoboCoaster, a world-leadingleading company in the research, development, and production of automatedrides and entertainment experiences based on industrial robots andconveyance systems.