Penn's Center of Excellence in Cancer Communication Research

宾夕法尼亚大学的CECCR II建立在CECCR I的实质性成功的基础上，CECCR I专注于公众的作用。 癌症相关决策的信息。三大研究项目已全部实现， 计划;我们为21个项目提供了试点资金;发表了47篇论文;收到了11个后续项目 赠款;“毕业”19名年轻的研究人员，博士后和博士生谁已经去了新的 岗位我们已经建立了强大的跨学科工作关系之间的沟通， 行为科学和癌症控制学者。宾夕法尼亚大学的CECCR II扩展了CECCR I的重点：其 主要主题是公众沟通和临床服务的相互作用，因为它们都影响癌症相关 结果。我们提出了三个主要项目：项目一建立在我们的2010年乳房队列， 前列腺癌和结肠癌患者，增加医疗保险索赔信息和后续调查， 评估长达三年的医患沟通对健康的影响和结果 诊断后。第二个项目将对300名长期吸烟者进行一项实验，研究吸烟对健康的影响。 旨在促使吸烟者戒烟（和戒烟计划）的广告。其 一个主要的问题是，这些广告中普遍包含的吸烟暗示是否会导致吸烟 会阻碍他们的成功项目三侧重于发展基于理论的 信息，鼓励符合条件的人要求他们的医生进行结肠直肠筛查，一旦 按计划进行，并按计划进行测试。基于集成模型，项目 有四个阶段：一个启发式研究，2000人的调查，四个信息实验与在线 样本，并在宾夕法尼亚州卫生系统的患者进行了全面的现场实验。的重大创新 CECCR II包含一个消息设计核心，一个快速有效的消息测试实验室， 将尖端的理论和方法引入信息开发， 核心将对中心的成功至关重要，支持年轻的研究人员，博士后和博士 学生在大量的，因为他们建立职业生涯中的癌症沟通。翻译为 实践核心链接到艾布拉姆森癌症中心放大的机会，结果被采纳。

Penn's CECCR II builds on the substantial success of CECCR I which focused on the role of public information in cancer-related decisions. The three major research projects have been fully realized as planned; we have provided pilot funding for 21 projects; published 47 papers; received 11 follow-on grants; 'graduated' 19 young investigators, post-docs and doctoral students who have gone on to new positions. We have built strong interdisciplinary working relationships between communication, behavioral science and cancer control scholars. Penn's CECCR II expands the CECCR I focus: its major theme is the interaction of public communication and clinical services as they both affect cancerrelated outcomes. We propose three major projects: Project One builds on our cohort of 2010 breast, prostate and colon cancer patients, adding Medicare claims information and a follow-up survey to assess the influences on and the health outcomes of patient-clinician communication up to three years post-diagnosis. Project Two will undertake an experiment with 300 chronic smokers studying the effects of advertisements designed to drive smokers to smoking cessation (and to cessation programs). Its major question is whether the all-too-common inclusion of smoking cues in those ads creates smoking urges that work against their success. Project Three focuses on the development of theory-based messages to encourage eligible people to ask their physicians for colorectal screening, and, once scheduled, to follow through and get the scheduled test. Based on the Integrative Model, the project has four phases: an elicitation study, a 2000 person survey, four message experiments with online samples, and a full field experiment with patients in the Penn Health System. A major innovation in CECCR II is the inclusion of a Message Design Core, a rapid and efficient message testing lab which brings cutting edge theory and methods to message development, The Training and Development Cores will be crucial to the Center's success, supporting young investigators, post-docs and doctoral students in substantial numbers as they build careers in cancer communication. A Translation to Practice Core linked to the Abramson Cancer Center magnifies opportunities for results to be adopted.