Administrative Supplement

宾夕法尼亚大学的CECCR II建立在CECCR I的巨大成功的基础上，CECCR I侧重于公共信息在癌症相关决策中的作用。三大攻关项目按计划全面实现；已为21个项目提供试点资助；发表论文47篇；获得后续资助11项；已毕业的19名青年研究人员、博士后和博士后走上了新的岗位。我们在沟通、行为科学和癌症控制学者之间建立了牢固的跨学科工作关系。 宾夕法尼亚大学的CECCR II扩展了CECCR I的重点：其主要主题是公共沟通和临床服务的互动，因为它们都影响与癌症相关的结果。我们提出了三个主要项目：项目一建立在我们2010年乳腺癌、前列腺癌和结肠癌患者队列的基础上，增加了联邦医疗保险索赔信息和跟踪调查，以评估诊断后三年内患者与临床医生沟通对健康的影响和健康结果。项目二将对300名长期吸烟者进行实验，研究旨在促使吸烟者戒烟(以及戒烟计划)的广告的效果。它的主要问题是，在这些广告中加入吸烟线索是否太常见了，会不会产生吸烟冲动，从而不利于他们的成功。项目三侧重于开发以理论为基础的信息，以鼓励符合条件的 人们要求他们的医生进行结直肠筛查，一旦预定，就继续进行预定的检查。在综合模型的基础上，该项目分为四个阶段：启发性研究、2000人调查、四个在线样本的信息实验，以及宾夕法尼亚大学卫生系统中的患者的全面现场实验。CECCR II的一项重大创新是加入了报文设计核心，这是一个快速高效的报文测试实验室，将尖端理论和方法引入报文开发，培训和开发核心将是中心成功的关键，支持大量年轻研究人员、博士后和博士后在癌症传播领域建立职业生涯。与艾布拉姆森癌症中心相关的翻译实践核心扩大了成果被采用的机会。

Penn's CECCR II builds on the substantial success of CECCR I which focused on the role of public information in cancer-related decisions. The three major research projects have been fully realized as planned; we have provided pilot funding for 21 projects; published 47 papers; received 11 follow-on grants; 'graduated' 19 young investigators, post-docs and doctoral students who have gone on to new positions. We have built strong interdisciplinary working relationships between communication, behavioral science and cancer control scholars. Penn's CECCR II expands the CECCR I focus: its major theme is the interaction of public communication and clinical services as they both affect cancer-related outcomes. We propose three major projects: Project One builds on our cohort of 2010 breast, prostate and colon cancer patients, adding Medicare claims information and a follow-up survey to assess the influences on and the health outcomes of patient-clinician communication up to three years post-diagnosis. Project Two will undertake an experiment with 300 chronic smokers studying the effects of advertisements designed to drive smokers to smoking cessation (and to cessation programs). Its major question is whether the all-too-common inclusion of smoking cues in those ads creates smoking urges that work against their success. Project Three focuses on the development of theory-based messages to encourage eligible people to ask their physicians for colorectal screening, and, once scheduled, to follow through and get the scheduled test. Based on the Integrative Model, the project has four phases: an elicitation study, a 2000 person survey, four message experiments with online samples, and a full field experiment with patients in the Penn Health System. A major innovation in CECCR II is the inclusion of a Message Design Core, a rapid and efficient message testing lab which brings cutting edge theory and methods to message development, The Training and Development Cores will be crucial to the Center's success, supporting young investigators, post-docs and doctoral students in substantial numbers as they build careers in cancer communication. A Translation to Practice Core linked to the Abramson Cancer Center magnifies opportunities for results to be adopted.