Developing and testing warning statements about e-cigarettes

摘要 我的职业目标是（1）描述人们所接触的烟草传播的类型和内容。 暴露，（2）研究其对人们的烟草态度，信仰和行为的潜在影响，（3）开发 有效沟通，改善公共卫生。到目前为止，我的大部分工作都集中在目标领域1 - 使用内容分析方法来描述烟草媒体类型和信息，我在这方面的培训有限， 制定烟草信息并评估其影响（即，目标领域2和3），以及在以下方面的经验有限 利用研究来支持政策或其他干预措施的制定，这是FDA监管的一项关键技能。 科学框架。在这个K培训奖下，我的职业发展目标将是：1）提高我的 传播和营销理论知识; 2）发展和加强我的营销技能， 传播研究方法，可用于开发和评估烟草 沟通和3）增加我对烟草控制监管科学问题的知识。这个奖项 将帮助我通过课程工作，培训，指导活动和应用程序实现这些目标， 一个创新的研究项目，旨在开发和测试潜在的未来警告标签的电子 香烟，目前的广告没有限制或警告标签。赋予其监管权力 烟草产品标签，食品和药物管理局的新中心烟草产品（CTP）将在 授权将警告标签的使用范围扩大到电子烟。协助现金转拨方案制定未来政策 在就这一主题作出决定时，该项目将使用混合方法从吸烟者和烟草公司获得投入。 控制专家开始开发和测试不同的潜在的未来电子烟警告声明。 具体来说，我将进行一系列的焦点小组与目前的吸烟者和调查的目的性样本 向烟草控制专家征求他们对警告声明概念的反馈意见。然后我将进行一次 一项研究不同电子烟警告对吸烟者电子烟风险认知的影响的实验 使用意图。最后，我将使用眼动追踪技术来收集关于潜在影响的试点数据， 不同的电子烟警告声明的大小和位置可能有。一系列次要数据分析， 还将进行电子烟内容的数据集，以告知研究的方法和工具。我 建议的导师和合作者已成功开展R 01资助的工作，并具有相关 在本研究项目中提出的内容领域和方法方面的专业知识，以及利用他们的工作为 政策决策。在这次培训结束后，我将准备我的第一个R 01补助金提交-一项研究 为了探索电子烟警告的潜在调节因素，比较来自不同来源的信息的影响， 来源，并比较不同的不可燃产品的风险信息的影响。

Abstract My career goals are to (1) characterize the types and content of tobacco communications to which people are exposed, (2) study their potential impact on peoples' tobacco attitudes, beliefs and behaviors and (3) develop effective communications to improve public health. Much of my work thus far has focused on Goal area 1 - using content analysis methods to describe tobacco media types and messages, and I have limited training in developing tobacco messages and evaluating their impact (i.e., Goal areas 2 and 3), and limited experience in using research to support the development of policies or other interventions, a key skill for FDA's regulatory science framework. Under this K training award, my career development objectives will be to 1) increase my knowledge about communication and marketing theory; 2) develop and strengthen my skills in marketing and communication research methods that may be applied towards developing and evaluating tobacco communications and 3) increase my knowledge about tobacco control regulatory science issues. This award will help me to achieve these objectives through course-work, trainings, mentored activities, and application in an innovative research project aimed at developing and testing potential future warning labels for electronic cigarettes, which are currently advertised without restrictions or warning labels. Given its authority to regulate tobacco product labeling, the Food & Drug Administration's new Center for Tobacco Products (CTP) will be in a position to authorize extending the use of warning labels to e-cigarettes. To assist the CTP in future policy making decisions on this topic, this project will use mixed methods to obtain input from smokers and tobacco control experts to begin developing and testing different potential future e-cigarette warning statements. Specifically, I will conduct a series of focus groups with current smokers and a survey with a purposive sample of tobacco control experts to obtain their feedback on warning statement concepts. I will then conduct an experiment to examine the impact of different e-cigarette warnings on smokers' e-cigarette risk perceptions and use intentions. Finally, I will use eye-tracking technology to collect pilot data about the potential impact that different e-cigarette warning statement size and placement might have. A series of secondary data analyses of datasets with e-cigarette content will also be conducted to inform the study's methods and instruments. My proposed mentors and collaborators have successfully conducted R01 funded work and have relevant expertise in the content areas and methods proposed in this research project, and in using their work to inform policy decision making. At the end of this training award, I will prepare my first R01 grant submission - a study to explore potential moderators of e-cigarette warnings, compare the impact of information from different sources and compare the impact of risk information about different non-combustible products.