Leveraging Social Media for Substance Use Behavioral Insight

项目摘要 药物滥用给个人和社会带来了巨大的负担，而且仍然很高，因为有太多的 青年人在很小的时候就开始使用药物，并逐渐形成依赖性。在我的NIDA赞助的R 01中， 我被资助研究学校和州一级的惩罚对青少年物质使用行为的影响， 反烟草/毒品媒体宣传活动（R 01 DA 032843）。我的研究表明， 越来越重要的是，年轻人接触酒精，烟草和其他与毒品有关的宣传， 通过广告、在线社交网络和其他规范化和支持使用的消息提供内容。有 利用社交媒体作为了解、告知和潜在劝阻有害行为的工具的潜力 物质使用行为。然而，关键和必要的第一步是更好地理解所显示的 主要社交媒体网站上的物质使用参考以及这些显示如何与使用相关联。在我 第二个NIDA赞助的R 01，我被资助调查社会媒体内容的影响， 饮酒和吸食大麻（R 01 DA 039456）。我是一名新的终身调查员 已经对药物使用政策研究和社交媒体研究做出了重要贡献。我会 调查社交媒体帖子，以获得对药物使用的新见解，特别是 越来越受欢迎。我的目标还包括建立一个强大的科学基础，将社交媒体作为一种潜在的 向年轻人传递反对/支持物质使用信息的媒介。在这个节骨眼上，对我来说 获得独立科学家奖的支持，这样我就可以把我所有的努力都投入到 继续建立我的研究计划，提高我的科学技能，让我更上一层楼 成就。我将与华盛顿大学和全国的调查人员合作， 在复杂和高效的数据挖掘分析方面有更深的经验。我还将实现改进 能够将多项研究的结果综合成战略性和可操作的建议， 在社交媒体上传递预防信息。这个奖项也将使我能够投入大量的 大量的时间来指导和下一代研究人员的发展。总之，这 独立科学家奖将使我能够扩大我在目标领域的知识基础， 以其他方式不可行的方式来增强我的研究轨迹。

Project Summary Substance misuse places a tremendous burden on individuals and society and remains high because so many youth initiate substance use at an early age and progress to dependence. In one of my NIDA sponsored R01s, I am funded to examine the effects of school and state-level penalties on youth substance use behaviors while accounting for anti-tobacco/drug media campaigns (R01 DA032843). My research signals a health issue of increasing importance that is youth exposure to the promotion of alcohol, tobacco, and other drug-related content via advertisements, online social networking, and other normalizing and pro-use messages. There is potential for leveraging social media as a tool to understand, inform, and potentially dissuade harmful substance use behaviors. However, a critical and necessary first step is to better understand displayed substance use references on key social media sites and how these displays are associated with use. In my second NIDA-sponsored R01, I am funded to investigate the implications of social media content and engagement for alcohol and marijuana use (R01 DA039456). I am a newly tenured investigator who has already made important contributions to the study of substance use policy and social media research. I will investigate social media posts for novel insight into drug use, especially newly emerging drugs that are increasing in popularity. I also aim to generate a strong scientific base about social media as a potential medium for delivering anti-/pro- substance use messages to young people. At this juncture, it is critical for me to receive support from this Independent Scientist Award so that I can devote all of my efforts towards continuing to build my research program and to enhance my scientific skills and advance me to the next level of achievement. I will collaborate with investigators at Washington University and nationally in order to gain further experience in sophisticated and efficient data mining analysis. I will additionally achieve an improved ability to synthesize results across multiple studies into strategic and actionable recommendations for tailored prevention messages to deliver on social media. This award will also enable me to devote a substantial amount of time to mentorship and the development of the next generation of researchers. In summary, this Independent Scientist Award will enable me to expand my knowledge base in targeted areas to significantly enhance my research trajectory in ways that would not be otherwise feasible.