LATINO FAITH-BASED CANCER OUTREACH

描述(由申请人提供)： 拉美裔是美国增长最快、服务不足的人口，也是最难获得癌症筛查和治疗信息的人群之一。PHTV将通过确定利用由俄亥俄州拉丁裔最集中的城市的低收入拉丁裔教会成员组成的焦点小组开展基于信仰的外联项目的可行性来解决这一问题。其目标是开展一项以视频为基础的活动，鼓励低收入拉美裔人进行筛查和更多地参与临床试验，并提高医生的文化能力。PHTV将通过我们成熟的特定于文化的制作流程来识别和满足目标群体的信息需求，该流程使用目标人群的成员来设计消息。三个具体目标将实现这一目标。首先，PHTV将为西班牙语电视宣传活动制定计划，其中包括与克利夫兰综合癌症中心的筛查节目，并纳入基于网络的跟踪系统。其次，PHTV将计划制作一段视频，以增加拉美裔参加癌症临床试验的人数。第三，PHTV将计划为治疗拉丁裔患者的医生制作一段文化能力培训视频。这些努力将使PHTV能够成功地制作、实施和评估第二阶段的活动。

DESCRIPTION (provided by applicant): Latinos are the fastest growing underserved population in America and among the hardest-to-reach with information about cancer screening and treatment. PHTV will address this problem by determining the feasibility of conducting a faith-based outreach project using focus groups comprised of low-income Latino members of churches in the city with the largest concentration of Latinos in Ohio. The objective is to develop a video-based campaign to encourage screening and increase participation in clinical trials among low income Latinos, and increase the cultural competency of physicians. PHTV will identify and meet target group information needs with our proven culturally-specific production process that uses members of the target population to design messages. Three specific aims will accomplish this objective. First, PHTV will develop plans for a Spanish language television campaign that includes a screening program with Cleveland's Comprehensive Cancer Center and incorporates a web-based tracking system. Second, PHTV will plan for production of a video to increase Latino enrollment in cancer clinical trials. Third, PHTV will plan production of a cultural competency training video for physicians who treat Latino patients. These efforts will enable PHTV to successfully produce, implement, and evaluate the campaign in Phase II.