Diversity Supplement: Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease

摘要 大约有400万美国成年人经常抽雪茄，并暴露于雪茄的健康后果 用于口腔癌、喉癌、胰腺癌和肺癌等。小雪茄和小雪茄（LCC）的使用， 在过去的几年里，年轻人的吸烟率显着增加，原因是雪茄比雪茄更受欢迎。 香烟，如禁止香料，包装LCC，使这些产品负担得起，和税收 雪茄和香烟的区别低成本航空公司的广告宣传方式也增加了 年轻白人和非洲裔美国成年人对LCC使用的易感性。家长补助金正在开发新的 低成本水泥的健康警告标签（HWL），将比现有的更有效地减少低成本水泥的使用 警告标签。来自香烟研究的研究表明，支持新健康的传播活动 警告标签（HWL）会导致戒烟相关行为。然而，这些研究是在 美国，也没有关于支持LCC新HWL的宣传活动的研究， 完了拟议的研究填补了一个关键的空白，为宣传运动编写了信息， 支持新的LCC HWL。 在目标1中，将利用现有研究开发具有不同风格、图像和特征的新信息， 专家审查和重点小组。目标2将涉及进行在线实验，以确定 感知的有效性以及对信息的认知和情感反应。拟议的研究填补了 通过开发和测试有关新LCC警告的活动信息， 考虑到关键的LCC用户群体，如白色和非洲裔美国年轻人。的首要目标 拟议的形成性研究是为传播活动开发一套有效的信息 以年轻人为目标，以增加LCC HWL。

ABSTRACT About four million US adults smoke cigars on a regular basis and are exposed to health consequences of cigar use such as oral, throat, pancreatic and lung cancer. The use of Little cigar and cigarillo (LCC) use among young adults has increased significantly over the last several years due to regulations that favor cigars over cigarettes such as banning of flavors, packaging of LCCs which makes these products affordable, and taxation differences between cigars and cigarettes. LCCs have also been advertised in ways that increase the susceptibility of young Whites and African American adults to LCC use. The parent grant is developing new health warning labels (HWLs) for LCCs that will be more effective in reducing LCC use than currently existing warning labels. Research from cigarette studies suggest that communication campaigns to support new health warning labels (HWLs) lead to cessation related behaviors. However, these studies were conducted outside of the United State and no research on a communication campaign to support new HWLs for LCCs has been done. The proposed study fills a critical gap by developing messages for a communication campaign to support the new LCC HWLs. In Aim 1, new messages with different styles, images and features will be developed using existing research, expert review and focus groups. Aim 2 will involve the conduction of an online experiment to determine the perceived effectiveness as well as cognitive and affective reactions to the messages. The proposed study fills a critical scientific gap by developing and testing campaign messages about new LCC warnings, while considering key LCC user groups such as White and African American young adults. The overarching goal of the proposed formative research is to develop a set of effective messages for a communication campaign targeted to young adults to augment LCC HWLs.