TASK ORDER TITLED "NHLBI USER-CENTERED RESEARCH, ANALYTICS AND DIGITAL COMMUNICATION SOFTWARE TOOLS MANAGEMENT"

产品和服务应在NHLBI的数字化战略框架内提供。数字战略是一项可操作的计划，旨在高效和有效地加强NHLBI的数字或“移动优先”努力，以改善与内部和外部受众的沟通和数字参与，同时确保这些努力与NHLBI的使命、愿景和优先事项保持一致。NHLBI受众和用户研究应在整个NHLBI通信企业中使用，以支持战略的实施。 该战略适用于多个数字平台，包括NHLBI网站；社交媒体应用程序(Facebook、Twitter、LinkedIn、Instagram和YouTube)，以及内容通知和分发渠道，如电子邮件通讯、移动应用程序(APP)和数字通信服务，向订户提供有关研究所新闻、资助机会、政策和其他公告的免费电子邮件提醒。 承包商将根据从各种数据收集工具收集的数据，为受众分析和数字战略评估制定、提供和执行一项计划，从整个OSPEEC获得投入。该计划将全面介绍欧空委数字战略和协调的绩效，并确定有助于其战略取得成功的要素。

Products and services shall be provided in the framework of NHLBI's Digital Strategy. The Digital Strategy is an actionable plan for efficiently and effectively enhancing NHLBI's digital or “mobile-first” efforts to improve communications and digital engagement with internal and external audiences, while ensuring that these efforts are aligned with the NHLBI mission, vision, and priorities. NHLBI audience and user research shall be used across the NHLBI communications enterprise to support the implementation of the strategy. The strategy applies to multiple digital platforms, including the NHLBI website; social media applications (Facebook, Twitter, LinkedIn, Instagram, and YouTube), and content notification and distribution channels, such as email newsletters, mobile applications (apps), and digital communications services that offer subscribers free e-mail alerts about Institute news, funding opportunities, policies, and other announcements. Garnering input from across OSPEEC, the contractor will develop, provide, and execute a plan for audience analyses and digital strategy evaluations that are based on data it collects from various data collection tools. The plan will yield a comprehensive picture of performance of OSPEEC’s digital strategy and coordination and identify the elements that contribute to the success of its strategy.