Responsible Retailing Program for Alcohol Retailers

描述（由申请人提供）：负责任的零售论坛（“RRF”）开发了一种新的模式，以减少向未成年人销售酒精产品。该模型源自《负责任零售最佳做法报告》中的建议，该报告是2002年为药物滥用预防中心编写的联邦指导文件，它采用了质量改进方法来帮助零售商改进年龄验证。在测试社区中，该模型显示出作为改善身份检查和拒绝未成年人销售的一种方式的重要前景。第一阶段重点小组表示，酒精监管机构，零售商，他们的协会和供应商都支持RRF模式，以社区为基础的RR系统，为持牌人提供RR资源和反馈的实际工作人员在检查身份证，并合作，解决问题的方法，以未成年人的酒精销售和使用。本研究将采用随机交叉设计，探讨RRF模型对酒精饮料持牌人检查身份证行为的影响。该项目将：7在4个州的每个州确定2对人口统计学匹配的社区：CA，MA，NM，WI 7在每个社区确定并随机选择酒精许可证持有人，并招募15名现场许可证持有人（在现场提供酒精饮料）和15个场外持牌人（用于场外消费）7对持牌人和公共机构利益相关者进行测试前和测试后调查，了解他们对未成年人酒精销售和使用的态度和看法，以及利益相关者在社区中的作用7每月由年轻的合法年龄的检查员进行神秘商店检查，他们试图购买酒精饮料以建立基线身份检查性能7随机分配每对中的一个社区立即接受6个月的干预（队列1），另一个社区在6个月后接受延迟干预（队列2）。在第一次干预期间，队列1中的门店将接受零售商援助干预，包括每月神秘商店的访问，并在每次访问后提供反馈。队列2中的商店将在干预期1期间接受神秘商店访问，以记录身份检查率，但不会收到反馈或任何帮助7在第二个干预期期间，对队列2中的商店进行零售商帮助干预。在此期间，第1组商店将不再接受任何其他援助，但未报告的神秘商店检查将继续进行，以调查效果的衰减。我们预计，在干预的前6个月，相对于队列2，队列1社区的身份证检查率将显著增加。一旦在第7-12个月在这些社区实施RR干预措施，队列2的身份证检查率也将同样增加。我们还预计，在第7-12个月期间，第1组社区的身份证检查率将逐渐下降到基线水平。这一发现将有助于向零售商提供长期承诺RRF模式的商业案例。

DESCRIPTION (provided by applicant): The Responsible Retailing Forum ("RRF") has developed a new model to reduce sales of alcohol products to minors. Derived from recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. Phase I focus groups indicated that alcohol regulators, retailers, their associations and suppliers all support the RRF model for a community-based RR system providing licensees with RR resources and feedback on actual staff performance in checking IDs, and a cooperative, problem-solving approach to underage alcohol sales and use. The proposed study will employ a randomized cross-over design to examine the effects of the RRF model upon ID-checking behavior by alcohol beverage licensees. The project will: 7 Identify 2 pairs of demographically matched communities in each of 4 states: CA, MA, NM, WI 7 Identify and randomly select alcohol licensees in each community and recruit 15 on-premise licensees (that serve alcohol on-premises) and 15 off-premise licensees (that sell for off-premises consumption) 7 Conduct pretest and posttest surveys with licensees and public agency stakeholders on attitudes and perceptions on underage alcohol sales and use and stakeholder roles in their communities 7 Conduct 3 monthly Mystery Shop inspections by young, legal-age inspectors who attempt to purchase an alcohol beverage to establish baseline ID-checking performance 7 Randomly assign one community in each pair to receive the 6-month intervention immediately (Cohort 1) and the other to a delayed intervention 6 months later (Cohort 2). During the first intervention period, outlets in Cohort 1 will receive the retailer assistance intervention, including monthly Mystery Shop visits with feedback after each visit. Outlets in Cohort 2 will receive Mystery Shop visits during intervention period 1 to document ID-checking rates but will not receive feedback or any assistance 7 During the second intervention period, conduct the retailer assistance intervention with outlets in Cohort 2. Cohort 1 outlets will no longer receive any other assistance during this time but unreported Mystery Shop inspections will continue in order to investigate decay of effects. We expect ID-checking rates will increase significantly in Cohort 1 communities, relative to Cohort 2, during the first 6 months of the intervention. ID-checking rates in Cohort 2 will similarly increase once the RR intervention is implemented in those communities in months 7-12. We also expect ID-checking rates to gradually decay to baseline levels in Cohort 1 communities during months 7-12. This finding will help make the business case to retailers for a long-term commitment to the RRF model.