Supply chain management under satisficing objectives and multiple objectives

许多学术研究成果已经取得，并已开发了一些供应链管理的商业解决方案。然而，所有的研究成果和商业解决方案并没有像我们希望的那样在商业实践中得到实施。一个关键的原因是，大多数现有的模型和解决方案假设代理（例如，个人和公司）是风险中性的，并采用（预期）利润最大化的目标。然而，在商业实践中，代理人往往是规避风险的，并从事基于目标的决策。也就是说，他们有业绩衡量目标要实现，他们采用令人满意的目标，即，它们最大限度地提高了实现这些目标的可能性。此外，代理商经常采用多个目标，不仅基于利润，还基于其他绩效指标，如收入和市场份额。本研究的长期目标是建立满足目标或多目标的供应链管理模型和解决方案。潜在的研究成果将有助于理论和实际业务解决方案的发展。本研究的近期目标是建立和分析涉及竞争、协调、运作和营销界面的库存和供应链模型。

Numerous academic research results have been obtained and a number of business solutions have been developed for supply chain management. However, all the research results and business solutions have not been implemented in business practice as much as we want. One key reason is that most existing models and solutions assume that agents (e.g., individuals and firms) are risk-neutral and adopt the objective of (expected) profit maximizing. However, in business practice, agents are oftentimes risk-averse and engage in target-based decision making. That is, they have performance measure targets to achieve and they adopt the satisficing objectives, i.e., they maximize the probabilities of achieving those targets. Further, agents oftentimes adopt multiple objectives based not only on profit but also on other performance measures such as revenue and market share. The long-term objective of my research is to develop models and solutions of supply chain management when the satisficing objectives or multiple objectives are involved. The potential research results will contribute to the development of both theories and practical business solutions. The near-term objective of my research is to build and analyze inventory and supply chain models involving competition, coordination and operations and marketing interface.