Designing social infrastructures encouraging behaviour change and participation through personalized incentives

社交媒体将彻底改变商业、政治和教育的运作方式。它有可能影响人们的行为，为自己和社区做好事。为了释放这种潜力，人们需要回答关于人类动机的深刻研究问题，并解决建设支持成功社区的基础设施的技术挑战。这项研究旨在建立一个基础设施，激励人们追求和实现有利于他们和他们的社区的目标。 研究将侧重于开发： - 用户建模和个性化基础设施，允许在互联网应用程序、社交网络和移动的手机上的应用程序之间共享用户数据。这将确保能够根据用户的需求、目标、背景和社会关系个性化激励干预和激励机制。 - 一个鼓励学习者通过自主学习探索互联网上丰富资源的说服和激励机制。 - 一套有说服力的应用程序，激励人们吃得更健康，锻炼，更多地联系（老年人），以及社会激励应用程序，鼓励青年参与志愿者团体和慈善机构。 因此，软件系统将被开发，激励人们学习，过健康的生活方式，为社区的利益而行动。

Social media will revolutionize how business, politics, and education work. It has the potential to influence people's behaviour to do good things for themselves and for their communities. To unlock this potential, one needs to answer profound research questions about human motivation and solve the technological challenges in building infrastructures that support successful communities. This research aims to develop an infrastructure that motivates people to pursue and accomplish goals that benefit them and their communities. The research will focus on developing: - a user-modeling and personalization infrastructure that allows to share user data among internet applications, social networks and apps on mobile phones. This will ensure the capability of personalizing the motivational interventions and incentive mechanisms to the needs, goals, context and social relationships of the user. - a persuasive and incentive mechanism that encourages learners to explore the vast resources on the internet through self-directed learning. - a set of persuasive applications that motivate people to eat healthier, exercise, be more connected (for elderly people), as well as social incentive applications to encourage youth involvement in volunteer groups and charities. As a result, software systems will be developed motivating people to learn, live a healthy lifestyle, act to the benefit of community.