Multimodal attention and interest estimation for personalized digital out-of-home advertising systems

这个合作项目的目标是开发实时估计通过数字标牌系统观察广告的消费者的兴趣和注意力的方法。这使得标牌系统能够通过显示最能吸引观众的广告来做出反应。这些方法将整合到ADIMATION Media的旗舰广告标牌产品中，以增加广告个性化。此外，研究成果还可以应用于对兴趣和注意力进行实时和连续评估的其他应用(如课堂、用户界面软件评估、电视节目推荐系统等)。

The objective of this collaborative project is to develop methods for the real-time estimation of interest and attention of consumers observing ads through a digital signage system. This allows the signage system to respond by displaying ads that mostly appeal to the audience. These methods will be integrated into ADitude Media's flagship ad signage product to increase ad personalization. Furthermore, the research output can be applied to other applications where real-time and continuous assessment of interest and attention is beneficial (e.g. classroom, user interface software evaluation, television program recommender system etc...).