Quality Metrics and Visualization of Verbatim Text to Improve Forum Moderation

VerticalScope, Inc.拥有并运营着访问量最高的在线论坛网络之一，该论坛由大约1200个网站组成，代表了不同垂直（类别）的社会社区，包括汽车，动力运动，宠物，技术，收藏品和健康。这些在线讨论论坛每天吸引成千上万的关于各种企业产品和服务的活跃讨论。因此，VerticalScope处于一个独特的位置，可以从论坛用户生成的大量丰富的非结构化信息中收集见解。在这个研究项目中，克里斯托弗·柯林斯博士和他在uit Vialab的团队将设计新的方法来衡量用户在在线论坛中的参与度和讨论的质量。这些测量结果将通过定制的基于网络的数据可视化工具提供给VerticalScope分析师。在这个项目中创建的工具将允许VerticalScope监控论坛的健康状况，以便在数百万帖子中发现可能导致用户失去参与的用户不满的来源。这将为采取干预措施留住用户提供机会。可视化工具还将帮助VerticalScope发现积极参与讨论的用户，以便将这些讨论推广到论坛的首页，增加参与度和参与度。

VerticalScope, Inc. owns and operates one of the most highly visited networks of online forums, which consistsof approximately 1200 sites representing social communities across a diverse set of verticals (categories),including automotive, powersports, pets, technology, collectibles, and health. These online discussion forumsattract thousands of active discussions every day regarding products and services from a variety of businesses.Therefore, VerticalScope is in an unique position to glean insights from the vast amount of rich unstructuredinformation generated by its forum users.In this research project Dr. Christopher Collins and his team at the Vialab at UOIT will devise new measures ofthe engagement of users in online discussion forums, and the quality of the discussion taking place. Thesemeasures will then be made available to VerticalScope analysts using custom-designed web-based datavisualization tools. The tools created in this project will allow VerticalScope to monitor the health ofdiscussion forums in order to detect, amongst millions of posts, sources of user dissatisfaction which may leadto loss of participation. This will provide an opportunity for interventions to retain users. The visualizationtools will also help VerticalScope discover users who are contributing positively to discussions, in order topromote these discussions to the front page of a forum and increase engagement and participation.