Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents
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戒烟广告中短期化妆品与长期健康恐惧诉求对青少年吸烟行为的影响

DOI:
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发表时间:
2003
期刊:
影响因子:
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通讯作者:
M. Stutts
M. Stutts
中科院分区:
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文献类型:
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作者:
Karen H. Smith;M. Stutts

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一项实地研究让235名高中生在5个月的时间里观看反吸烟广告,以测试短期美容诉求与长期健康担忧诉求在预防或减少吸烟方面的效果。本研究为纵向实验,分为两个实验组和一个对照组。吸烟行为是在电视、杂志和互联网上的信息暴露之前以及研究结束时测量的。研究的主要结果是,受到两种反吸烟恐惧呼吁的受试者的平均吸烟率下降了,但对照组没有。短期的美容恐惧呼吁对男性更有效,而长期的健康恐惧呼吁对女性更有效。版权所有©2003 Henry Stewart Publications。
A field study exposed 235 high school students to anti-smoking advertisements over a five-month period to test the effectiveness of short-term cosmetic versus long-term health fear appeals in preventing or reducing smoking. The study was a longitudinal experiment with two experimental groups and a control group. Smoking behaviour was measured prior to message exposure on television, in magazines and on the internet, and at the end of the study period. The primary results were that average smoking declined for subjects exposed to either type of anti-smoking fear appeal but not for the control group and short-term cosmetic fear appeals were more effective for males but long-term health fear appeals were more effective for females. Copyright © 2003 Henry Stewart Publications.
DOI: 10.1111/j.1360-0443.1992.tb02684.x
发表时间: 1992-12
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影响因子: --
作者:
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