Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents
Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents
复制标题
戒烟广告中短期化妆品与长期健康恐惧诉求对青少年吸烟行为的影响
DOI:
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发表时间:
2003
期刊:
影响因子:
--
通讯作者:
M. Stutts
中科院分区:
文献类型:
--
作者:
Karen H. Smith;M. Stutts
A field study exposed 235 high school students to anti-smoking advertisements over a five-month period to test the effectiveness of short-term cosmetic versus long-term health fear appeals in preventing or reducing smoking. The study was a longitudinal experiment with two experimental groups and a control group. Smoking behaviour was measured prior to message exposure on television, in magazines and on the internet, and at the end of the study period. The primary results were that average smoking declined for subjects exposed to either type of anti-smoking fear appeal but not for the control group and short-term cosmetic fear appeals were more effective for males but long-term health fear appeals were more effective for females. Copyright © 2003 Henry Stewart Publications.
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DOI:
10.1111/j.1360-0443.1992.tb02684.x
发表时间:
1992-12
期刊:
British journal of addiction
影响因子:
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作者:
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DOI:
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1995
期刊:
Health psychology : official journal of the Division of Health Psychology, American Psychological Association
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2000
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Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
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Health psychology : official journal of the Division of Health Psychology, American Psychological Association
影响因子:
--
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