The Influence of Messaging on Perceptions of Careers in Veterinary Medicine: Do Gender Stereotypes Matter?
The Influence of Messaging on Perceptions of Careers in Veterinary Medicine: Do Gender Stereotypes Matter?
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DOI：
10.3138/jvme-2020-0143
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发表时间：
2022-06
影响因子：
1
通讯作者：
Carnes M
中科院分区：
文献类型：
--
作者：
Morello SL;Rogus-Pulia N;Branchaw JL;Brauer M;Schwakopf JM;Carnes M
兽医队伍中的女性越来越多;职业女性化往往将与主要性别有关的陈规定型观念转移到该职业上。目前尚不清楚在兽医学领域，女性化的公众形象是否可能导致男性申请者参加培训计划的减少。在482名本科生中调查了男女本科生如何看待兽医学的陈规定型性别信息的影响，这些本科生参加了5门介绍性或二级生物学课程。制作了两个介绍兽医领域的短视频，选择的图像和语言强调了该领域的陈规定型女性（“社区”）或男性（“代理人”）方面。参与者组被随机分配到两个视频（女性/社区或男性/代理）或没有视频（无曝光）。一项成果调查引起了对兽医领域的印象，并收集了人口统计数据。有一个显着的线性趋势的条件对职业的看法为女性或男性，和对兽医的活动的看法为女性/社区或男性/代理。女性参与者更有可能同意他们的性别在职业中会受到重视。男性参与者报告显着更高的自我效能分数执行任务的兽医，当他们看到女性刻板印象的视频。这些结果表明，该领域的性别观念可以操纵。应进一步探讨有意的性别信息传递，以此作为一项战略，通过吸引男子回到外地来扩大劳动力队伍中的人才库。
The veterinary medical workforce is increasingly female; occupational feminization often transfers stereotypes associated with the predominant gender onto the profession. It is unknown whether within veterinary medicine a feminized public image is a possible contributor to the reduction in male applicants to training programs. The influence of stereotypically gendered messaging on how male and female undergraduate students perceive veterinary medicine was investigated in 482 undergraduate students, enrolled in 5 introductory or second level biology courses. Two short videos introducing the field of veterinary medicine were developed with imagery and language selected to emphasize either stereotypic female (“communal”) or male (“agentic”) aspects of the field. Participant groups were randomly assigned one of the two videos (female/communal or male/agentic) or no video (no-exposure). An outcome survey elicited impressions of the field of veterinary medicine and gathered demographic data. There was a significant linear trend of condition on perception of the profession as feminine or masculine, and on perception of the activities of a veterinarian as female/communal or male/agentic. Female participants were significantly more likely to agree that someone of their gender would be valued in the profession. Male participants reported significantly higher self-efficacy scores for performing the tasks of a veterinarian when they viewed the female stereotype video. These results demonstrate that gendered perceptions of the field can be manipulated. Intentional gendered messaging should be further explored as one strategy to broaden the talent pool in the workforce by attracting men back to the field.
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影响因子：
2.5
作者：
Clark, Emily K.;Fuesting, Melissa A.;Diekman, Amanda B.
通讯作者：
Diekman, Amanda B.
影响因子：
4
作者：
Cejka, MA;Eagly, AH
通讯作者：
Eagly, AH
影响因子：
4
作者：
Biernat, M;Vescio, TK
通讯作者：
Vescio, TK
值得更少吗？：为什么男人（和女人）贬低面向护理的职业。
影响因子：
3.8
作者：
Block K;Croft A;Schmader T
通讯作者：
Schmader T
影响因子：
2.1
作者：
Born, Marise Ph.;Taris, Toon W.
通讯作者：
Taris, Toon W.