Engaging smokers in research: Utility of Facebook in facilitating recruitment to a smoking cessation study.
Engaging smokers in research: Utility of Facebook in facilitating recruitment to a smoking cessation study.
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DOI：
10.1016/j.cct.2021.106461
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发表时间：
2021-08
影响因子：
2.2
通讯作者：
Harris P
中科院分区：
文献类型：
--
作者：
Cook SK;Jerome RN;Dunagan J;Kennedy N;Edwards T;Minnix JA;Witmer L;Ferguson J;Cinciripini P;Wilkins C;Harris P
社交媒体，包括Facebook外展，越来越多地被用作参与者招募工具，在烟草和戒烟研究中可能特别有用。范德比尔特大学医学中心的招募创新中心与戒烟研究项目LUNA合作，开展了一项旨在增加研究招募的试点社交媒体活动。开发了两个鼓励参与研究的帖子，并在Facebook上向对吸烟相关主题感兴趣的用户推广，并链接到研究特定网页。收集了Facebook和网站分析，包括印象、点击、点击率、网站流量和对研究筛选表的点击。还收集了研究筛选和入组数据。Facebook的活动于2019年6月在大休斯顿地区举行。总的来说，Facebook帖子记录了1，179，844次展示，6，490次点击，整体点击率为0.55%。对这两个不同宣传职位的反应没有差异。大约3，812名独立个体访问了中介研究页面，其中473人表示对研究感兴趣。43名潜在参与者联系了研究团队，导致23名参与者的研究招募和随机化，估计每位招募的参与者的费用为441美元。社交媒体活动成功地增加了对LUNA研究的宣传和兴趣。然而，每位参与者的价格高于可比的戒烟研究。这些结果和经验教训可能对其他考虑将社交媒体作为其临床研究试验招募方法的人有益。
Social media, including Facebook outreach, is increasingly being used as a participant recruitment tool, and may be particularly useful in tobacco and smoking cessation studies. The Recruitment Innovation Center at Vanderbilt University Medical Center partnered with Project LUNA, a smoking cessation study, to conduct a pilot social media campaign aimed at increasing study recruitment. Two posts encouraging study participation were developed and promoted on Facebook to users with an interest in smoking-related topics, with a link to a study-specific webpage. Facebook and website analytics were collected, including impressions, clicks, click through rates, website traffic, and clicks to the study screening form. Study screening and enrollment data were also collected. The Facebook campaign ran in June 2019 in the greater Houston area. In total, the Facebook posts logged 1,179,844 impressions, 6,490 clicks, and an overall click-through rate of 0.55%. There were no differences in response to the two different promotional posts. Approximately 3,812 unique individuals visited an intermediary study page, with 473 expressing interest in the study. Forty-three potential participants contacted the study team, resulting in study enrollment and randomization of 23 participants, with an estimated cost per enrolled participant of $441. The social media campaign was successful at increasing outreach and interest in the LUNA study. However, the price-per-participant enrolled was higher than in comparable tobacco cessation studies. These results and lessons learned may be beneficial to others considering social media as a recruitment method for their clinical research trial.
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DOI：
10.3390/ijerph13121251
发表时间：
2016-12-16
影响因子：
--
作者：
Brodar KE;Hall MG;Butler EN;Parada H;Stein-Seroussi A;Hanley S;Brewer NT
通讯作者：
Brewer NT
影响因子：
7.4
作者：
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通讯作者：
Eder M
影响因子：
4.7
作者：
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通讯作者：
Ferguson, Stuart G.
影响因子：
7.4
作者：
Akers L;Gordon JS
通讯作者：
Gordon JS
影响因子：
7.4
作者：
Byaruhanga, Judith;Tzelepis, Flora;Lecathelinais, Christophe
通讯作者：
Lecathelinais, Christophe