Game-theoretic approach to simultaneous configuration of platform products and supply chains with one manufacturing firm and multiple cooperative suppliers

Game-theoretic approach to simultaneous configuration of platform products and supply chains with one manufacturing firm and multiple cooperative suppliers
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一个制造公司和多个合作供应商同时配置平台产品和供应链的博弈论方法

DOI:
10.1016/j.ijpe.2009.10.016
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发表时间:
2010-03
影响因子:
12
通讯作者:
Huang, George Q.
Huang, George Q.
中科院分区:
工程技术1区
文献类型:
--
作者:
Zhang, Xinyan;Huang, George Q.

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本文研究了平台产品和供应链的同时配置问题。供应链由一个制造商和多个合作供应商组成。共享用于开发/配置具有可变模块的产品系列的公共平台,从高性能模块选项可以取代低性能模块的意义上讲,这些可变模块是可替代的。作为供应链中的客户,制造商在平台产品配置(PPC)和供应商选择方面先发制人,发挥主导作用。然后,制造商和相关供应商采取合作行动,做出他们的订购和定价决策,目标是最大化他们的共同收益。根据纳什的讨价还价模型,我们得到了该两步动态对策的最优解范围。给出了求解子博弈完美均衡的迭代算法。通过一系列模拟实验进行了数值研究,以说明如何从所提出的博弈模型和求解过程中获得关于PPC和供应链配置(SCC)决策之间相互影响的有用见解。研究结果进一步与以前对非合作供应商的研究结果进行了比较。通过比较研究,我们可以了解不同供应链协调方案下的管理措施。研究发现,合作供应商的供应链在采用分批策略时更有效,在适应更高的产品种类时更具竞争力。
This paper deals with simultaneous configuration of platform products and supply chains. The supply chain consists of one manufacturer and multiple cooperative suppliers. A common platform is shared for developing/configuring the product family with variant modules which are substitutable in the sense that high-performance module options can replace low-performance ones. As the customer in the supply chain, the manufacturer takes its leading role by making the first move to produce decisions on platform products configuration (PPC) and supplier selection. The manufacturer and concerned suppliers then move cooperatively to make their ordering and pricing decisions with a common objective to maximize their joint payoffs. We derive the optimal solution ranges for this two-moves dynamic game according to Nash's bargaining model. An iterative algorithm is developed to find the subgame perfect equilibrium. A numerical study is conducted through a series of simulation experiments to illustrate how useful insights about the mutual impacts between the PPC and SCC (supply chain configuration) decisions can be obtained from the proposed game models and solution procedure. The results are further compared with those obtained in a previous study with non-cooperative suppliers. The comparative study allows us to appreciate managerial measures under different supply chain coordination schemes. It is found that a supply chain with cooperative suppliers is more effective by using the lot-for-lot policy and more competitive by accommodating higher product variety.
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