Collaborating with a Graduate Marketing Class to Boost Awareness of the AIDS and Cancer Specimen Resource.
Collaborating with a Graduate Marketing Class to Boost Awareness of the AIDS and Cancer Specimen Resource.
复制标题
DOI：
10.1089/bio.2021.0025
复制
发表时间：
2021-10
影响因子：
1.6
通讯作者：
Silver S
中科院分区：
文献类型：
--
作者：
Maddox LM;Silver S
艾滋病和癌症标本资源（ACSR）的建立和维护是为了支持对艾滋病毒感染者癌症的研究，免费提供标本。已经使用了许多方法来联系调查人员了解这一资源，但该资源可能未得到充分利用，这一直是一个令人关切的问题。利用商业营销公司来提高认识是不可能的ACSR。然而，一个独特的学术跨学科合作开发了一个营销传播课程，使用初级和二级市场营销研究和经验学习应用到ACSR。跨学科的方法促进了对医学研究、生物库和商业之间交叉点的更好理解。合作产生了新的战略，以提高ACSR的知名度，重点是其社会媒体的存在，创建一个潜在的新用户数据库，增强ACSR网站，并进行域名更改。从这项工作中吸取的经验教训应具有普遍适用性的整个领域的生物储存。
The AIDS and Cancer Specimen Resource (ACSR) was built and maintained to support research into cancers in individuals infected with the HIV by providing specimens at no charge. Numerous methods to reach investigators about this resource have been used, but the possibility of underusage of the resource has been a concern. Using a commercial marketing firm to raise awareness was not a possibility for the ACSR. However, a unique academic interdisciplinary collaboration was developed with a marketing communications course using primary and secondary marketing research and experiential learning applied to the ACSR. The cross disciplinary approach promoted greater understanding of the intersection between medical research, biobanking, and business. The collaboration resulted in new strategies to improve the visibility of the ACSR by focusing on its social media presence, creating a database of potential new users, enhancing the ACSR website, and making domain name changes. Lessons learned from this exercise should have general applicability across the field of biorepositories.
登录
查看更多内容
DOI：
10.7196/samj.2016.v106i9.10891
发表时间：
2016-09-01
期刊：
SAMJ: South African Medical Journal
影响因子：
--
作者：
Schneider, J W;Sanderson, M;Silver, S
通讯作者：
Silver, S
影响因子：
3.7
作者：
Ayers, Leona W;Silver, Sylvia;Orenstein, Jan M
通讯作者：
Orenstein, Jan M
影响因子：
1.6
作者：
Bledsoe, Marianna J.;Sexton, Katherine C.
通讯作者：
Sexton, Katherine C.
影响因子：
1.6
作者：
Grizzle, William E.;Sexton, Katherine C.
通讯作者：
Sexton, Katherine C.
DOI：
10.1007/978-1-59745-423-0_8
发表时间：
2011-01-01
期刊：
METHODS IN BIOBANKING
影响因子：
--
作者：
Ayers, Leona W.;Silver, Sylvia;Garcia, Debra L.
通讯作者：
Garcia, Debra L.