Voters as Goal-Directed Information Processors: Candidate Traits As Prospective, Performance-Oriented Judgments
Voters as Goal-Directed Information Processors: Candidate Traits As Prospective, Performance-Oriented Judgments
批准号:
9106311
负责人:
Milton Lodge
金额:
$7.45万
依托单位:
依托单位国家:
美国
项目类别:
Standard Grant
财政年份:
1991
资助国家:
美国
项目状态:
已结题
起止时间:
1991-07-15 至 1993-06-30
中文摘要
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英文摘要
American voters increasing are portrayed as individuals more concerned with the personalities and images of candidates than with candidate ideologies or issue positions. This proposal draws on recent research in cognitive psychology to develop and test an explanation of this trend. Specifically, this research develops a model of candidate evaluation which view voters as "cognitive misers" in the sense that they attempt to strike a balance between the amount of thought they invest in their voting decision and the likely ability of thought to predict candidate's future behavior. Since candidates intentionally obscure their policy positions and given the decreasing distinction between the parties in most voters' minds, this model predicts that voters will rely increasingly on personalities in evaluating candidates. A series of laboratory experiments will be undertaken to test this interpretation. Subjects will be exposed to various types of information including issue positions, group affiliations, appearance and personality regarding competing hypothetical candidates. The effects on candidate evaluation will then be tested. When completed this innovative research will help determine not only the influence of personality on candidate evaluation but also the source of those personality inferences in political communication.
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Doctoral Dissertation Research in Political Science: A Computational Model of Political Attitude and Behavior
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批准号:0421691
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项目类别:Standard Grant
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资助金额:$0.0万
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财政年份:2004
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负责人:Milton Lodge
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依托单位:
Primacy of Affect in Automatic and Deliberative Processing of Political Persons, Groups, and Issues
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批准号:0241282
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项目类别:Standard Grant
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资助金额:$0.0万
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财政年份:2003
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负责人:Milton Lodge
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依托单位:
Doctoral Dissertation Research in Political Science: The Political Implication of Motivation to Control Prejudice Reactions
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批准号:9818714
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项目类别:Standard Grant
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资助金额:$0.78万
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财政年份:1999
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负责人:Milton Lodge
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依托单位:
Motivated Biases in Political Reasoning
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批准号:9975063
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项目类别:Standard Grant
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资助金额:$10.0万
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财政年份:1999
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负责人:Milton Lodge
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依托单位:
Computational Experiments in Candidate Evaluation and Vote Choice
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批准号:9310351
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项目类别:Standard Grant
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资助金额:$13.5万
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财政年份:1993
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负责人:Milton Lodge
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依托单位:
Doctoral Dissertation Research in Political Science
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批准号:9112982
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项目类别:Standard Grant
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资助金额:$0.62万
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财政年份:1991
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负责人:Milton Lodge
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依托单位:
Collaborative Research on the Dynamics of Candidate Evaluation
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批准号:9010666
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项目类别:Standard Grant
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资助金额:$1.1万
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财政年份:1990
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负责人:Milton Lodge
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依托单位:
Modeling Exposure, Stereotyping and Rationalization Effects on the Evaluation of Political Candidates
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批准号:8819974
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项目类别:Standard Grant
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资助金额:$9.95万
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财政年份:1989
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负责人:Milton Lodge
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依托单位:
Doctoral Dissertation Research in Political Science
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批准号:8820444
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项目类别:Standard Grant
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资助金额:$0.68万
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财政年份:1988
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负责人:Milton Lodge
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依托单位:
The Measurement and Structural Modeling of Electoral Behavior
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批准号:8025069
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项目类别:Continuing Grant
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资助金额:$27.68万
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财政年份:1981
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负责人:Milton Lodge
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依托单位:
The Experimental Analysis of Political Concepts
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批准号:7725539
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项目类别:Continuing Grant
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资助金额:$31.29万
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财政年份:1978
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负责人:Milton Lodge
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依托单位:
Cross-Model Analysis of Political Attitudes and Behavior
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批准号:7401147
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项目类别:Standard Grant
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资助金额:$25.65万
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财政年份:1974
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负责人:Milton Lodge
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依托单位:
海外基金