Collaborative Research in Decision, Risk, and Management Science

决策、风险和管理科学领域的合作研究

• 批准号: 9209553
• 负责人: Ann Bostrom
• 金额: $ 4.9万
• 依托单位: Georgia Tech Research Corporation
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 1992
• 资助国家: 美国
• 起止时间: 1992-09-01 至 1995-06-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=9209553&HistoricalAwards=false
• 关键词: Collaborative; Research; Decision; Risk; Management

Effective risk management often requires effective risk communication. Risk communicators cannot afford to assume that those who receive their communication do so with a tabula rasa. Readers use their prior knowledge to organize and understand new information. Both the contents and organization of readers' prior knowledge affect how they interpret new information. Therefore risk communication should be more effective if it (1) addresses prior misconceptions, and (2) takes into account the readers' goals, prior knowledge, and cognitive limitations in processing new information. In the context of risk communication, these propositions have not been adequately evaluated. This project attempts to fill this gap. The first study examines several designs for dispelling misconceptions about global climate change and 60 Hertz electric and magnetic fields. The second study examines the influence of text structure and text comprehension aids on risk communication effectiveness. The third study integrates the results of the first two into two complete risk communications that differ structurally. Multiple measures are proposed to evaluate risk communication effectiveness in all studies, including performance on recall, recognition, and problem-solving tasks. The project will produce empirically tested documents and evaluation instruments as well as practical guidelines for risk communicators. Contributions to risk perception, risk communication and risk communication evaluation research are anticipated.

有效的风险管理往往需要有效的风险 通信 风险沟通者不能假设， 那些收到他们的通信的人是用白板Rasa做的。 读者利用他们先前的知识来组织和理解新的 信息.读者先验知识的内容和组织 知识影响他们如何解释新信息。 因此 风险沟通应更有效，如果它（1）解决 （2）考虑到读者的误解; 目标、先验知识和认知局限性 信息. 在风险沟通方面， 提案没有得到充分评价。 这个项目 试图填补这一空白。 第一项研究考察了几种消除 对全球气候变化和60赫兹电力的误解 和磁场。 第二项研究考察了 风险沟通语篇结构与语篇理解辅助工具 有效性 第三项研究综合了第一项研究的结果 将两种不同结构的完整风险沟通分为两部分。 提出了多种评估风险沟通的措施 所有研究的有效性，包括回忆的表现， 识别和解决问题的任务。 该项目将编制经过经验检验的文件， 风险评估工具和实用指南 沟通者 对风险认知、风险 沟通和风险沟通评估研究是 预期的。