The Circus Oz Living Archive: developing a model of online digital engagement for the performing arts

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The performing arts play a crucial role in defining our national identity. Circus Oz, as a flagbearer of contemporary Australian cultural identity around the globe, shares the challenges faced by the sector, including increasing competition for audiences and changing expectations about the relationship between audiences and creative content. Cultural dialogue and creative activity increasingly occur online. The performing arts need to explore novel ways to deepen online community engagement to strengthen their artform. This project researches how digital technologies can help the performing arts employ their documented cultural heritage to drive innovations in repertoire development, performance scholarship and audience interaction.