Math Is Power

摘要：美国工程界少数民族国家行动委员会（NACME）于1995年发起了一项全国性的公益广告宣传活动，目前正在实施一个为期41个月的新阶段。“数学就是力量”活动是NACME与广告委员会合作开展的，目的是增加高中毕业的学生参加任何严格的、以数学或科学为基础的本科课程的人数。目前的项目旨在覆盖所有学生，但特别针对目前在数学和科学领域代表性不足的群体，并将通过高度定向的电视、广播、印刷和户外广告来锚定。新阶段将引入一个“数学就是力量”互动网站。该网站将允许NACME在发送给响应公益广告的学生和家长的信息包中添加直接服务。它将包括：内容相关，适合年龄的数学挑战，游戏，问题和竞赛；全国数学机会注册，学生、家长和老师可以在这里找到数学资源；一个在线特殊事件聊天室；还有一个最佳实践公告板。NACME将与社区技术中心网络（CTCnet）等服务机构协调他们的外展工作，以促进弱势社区的青少年和家长上网。他们还将直接与目标人口最多的25个城市合作。这些城市的数学和科学教育服务将能够通过在电视广告上放置当地标签等方式使许多材料本地化。此外，NACME的生产和分销能力将大大扩大，以满足对数学的力量材料的巨大需求。

9803967 Denes ABSTRACT: The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.