Math Is Power

9803967丹尼斯摘要：全国工程学少数民族行动委员会正在实施一个为期41个月的新阶段，并加强1995年发起的全国公共服务广告宣传活动。Math is Power活动是由NACME与广告委员会合作开发的，旨在创造更多高中毕业的学生，他们拥有进入任何严格的、以数学或科学为基础的本科课程的先决条件课程。目前的项目旨在接触到所有学生，但特别针对目前在数学和科学方面代表性不足的群体，并将通过高度定向的电视、广播、平面和户外广告来支撑。新阶段将推出Math is Power互动网站。该网站将允许NACME在发送给响应公共服务广告的学生和家长的信息包中添加直接服务。它将包括：内容相关、适合年龄的数学挑战、游戏、问题和竞赛；学生、家长和教师可以在其中找到数学资源的国家数学机会登记；在线特别活动聊天室；以及最佳实践公告栏。NACME将与社区技术中心网络(CTCnet)等服务协调其外联工作，以便利弱势社区的青年和父母访问网络。他们还将直接与25个城市合作，这些城市的公民数量最多，属于目标人口。这些城市的数学和科学教育服务机构将能够通过在电视广告上贴上当地标签等方式来本地化大部分材料。此外，NACME的生产和分销能力将大幅扩大，以满足对Math is Power材料的巨大需求。

9803967 Denes ABSTRACT: The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.