Math Is Power

小行星9803967 摘要：工程界少数民族全国行动理事会正在实施一个新的为期41个月的阶段，并扩大1995年发起的全国公共服务广告运动。 数学就是力量运动是由NACME与广告理事会合作开发的，其目标是增加高中毕业的学生人数，这些学生具有先决课程，可以参加任何严格的数学或科学本科课程。 目前的项目旨在覆盖所有学生，但特别针对目前在数学和科学方面代表性不足的群体，并将通过高度定向的电视，广播，印刷和户外广告进行锚定。 新阶段将推出一个数学是力量的互动网站。 该网站将允许NACME将直接服务添加到发送给响应公共服务广告的学生和家长的信息包中。 它将包括：内容相关，适合年龄的数学挑战，游戏，问题和竞赛;全国数学机会登记处，学生，家长和教师可以找到数学资源;在线特殊事件聊天室;和最佳实践公告板。 NACME将与社区技术中心网络（CTCnet）等服务协调其推广工作，以方便弱势社区的青年和父母上网。 他们还将直接与目标人口中公民人数最多的25个城市合作。 这些城市的数学和科学教育服务将能够通过在电视广告上放置本地标签等方式将大部分材料本地化。 此外，NACME的生产和分销能力将大幅扩大，以满足对Math Is Power材料的巨大需求。

9803967 Denes ABSTRACT: The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.