U.S.-France Cooperative Research: Product Characteristics and Price Advertising with Consumer Search
U.S.-France Cooperative Research: Product Characteristics and Price Advertising with Consumer Search
批准号:
9815703
负责人:
Simon Anderson
金额:
$1.05万
依托单位国家:
美国
项目类别:
Standard Grant
财政年份:
1999
资助国家:
美国
项目状态:
已结题
起止时间:
1999-03-01 至 2002-02-28
中文摘要
9815703 Anderson这项为期三年的奖项旨在支持美法经济合作研究,获奖者包括弗吉尼亚大学的Simon P.Anderson和图卢兹大学(Univerite Des Science)的雷诺。他们建议对一个框架(模型)进行研究,以分析企业使用广告向消费者告知产品特征和/或价格信息的动机。该模型扩展了他们之前在差异化产品的消费者研究和公司定价方面的工作,其中消费者对产品有不同的先验信息。这位美国调查人员将消费者选择建模方面的专业知识带到了这次合作中。此外,法国在博弈论和信息经济学方面的专业知识也起到了补充作用。他们的合作将促进对企业提供两种类型广告(价格和特征)的动机、市场解决方案的福利属性、市场体系导致的偏差以及可能的纠正机制的理解。
英文摘要
9815703AndersonThis three-year award in support of U.S.-France collaborative research in economics involves Simon P. Anderson of the University of Virginia and Regis Renault at the Universite de Toulouse (Universite des Sciences Sociales). They propose to conduct research on a framework (model) to analyze the incentives for firms to use advertisement for informing the consumer about product characteristics and/or price information. This model extends their previous work on consumer research and firm pricing for differentiated products where consumers have differential prior information on products. The US investigator brings to this collaboration expertise on consumer choice modeling. This is complemented by French expertise in game theory and economics of information. Their collaboration will advance understanding of the incentives for firms to provide two types of advertising (price and characteristics), the welfare properties of the market solution, the biases induced by the market system, and possible corrective mechanisms.
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Collaborative Research: Targeting Privacy
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批准号:1919493
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项目类别:Standard Grant
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资助金额:$16.1万
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财政年份:2019
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负责人:Simon Anderson
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依托单位:
Search, targeting and media
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批准号:1357811
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项目类别:Standard Grant
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资助金额:$14.59万
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财政年份:2014
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负责人:Simon Anderson
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依托单位:
Advertising Themes
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批准号:0752923
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项目类别:Standard Grant
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资助金额:$11.6万
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财政年份:2008
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负责人:Simon Anderson
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依托单位:
Marketing Characteristics
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批准号:0452864
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项目类别:Continuing Grant
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资助金额:$0.0万
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财政年份:2005
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负责人:Simon Anderson
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依托单位:
The Informational Content of Advertising
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批准号:0137001
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项目类别:Continuing Grant
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资助金额:$14.75万
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财政年份:2002
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负责人:Simon Anderson
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依托单位:
U.S.-France Cooperative Research: Advertising Content
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批准号:0129215
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项目类别:Standard Grant
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资助金额:$1.65万
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财政年份:2002
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负责人:Simon Anderson
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依托单位:
Equilibrium with Bounded Rationality in Economic Games
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批准号:9617784
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项目类别:Continuing Grant
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资助金额:$22.1万
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财政年份:1997
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负责人:Simon Anderson
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依托单位:
海外基金